Tata Safari Storme Grabs over 6000 Bookings; Launches in Tamil Nadu
The Indian auto giant, Tata Motors has reportedly booked over 6,000 bookings for its all new Safari Storme SUV, a senior company official said recently. And this has been confirmed by the Company's Utility Vehicle Product group head, Ashesh Dhar at the launch of Safari Storme in Tamilnadu market. So this proves the growing popularity for the updated Safari Storme, which was launched back in October 2012, which has now made it to the Tamil Nadu market as well.
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"This comes with the new VariCor engine, offering better refinement. We have got over 6,000 bookings (since its launch)," said Ashesh Dhar. Speaking on the new Storme's refinement and sportier character, he further added, "This will be for those who look for better refinement offering sporty performance. That is a premium SUV loaded with luxury features", he said.
Tamilnadu which is one of the major markets for the company's SUV line-up has now received the updated SUV, and the company expects the new version too to do well there. The company that launched Tata Sumo Gold last year has been doing superb in terms of sales in Tamilnadu.
"Sumo Gold has been very well received (in the market). It has surpassed sales of double its volumes since its launch", he said. The company has also confirmed that they will continue to sell the existing Safari equipped with the proven and potent Di-Cor engine.
Source: Economic Times
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