Skoda's new logo on the Fabia
The European-spec Fabia and Roomster will Skoda’s new logo that was unveiled at the Frankfurt Motor Show in 2011. Skoda had also unveiled its new design language concept as the Mission L, hinting at the company’s future design plans. Apart from the logo, the brand name and the respective model name will appear on the vehicle rear and additional designations such as TSI or TDI will now appear in a new typeface.
In keeping with its corporate design as revised in 2011, Czech carmaker ŠKODA is successively changing existing model lines over to its new logo. The first model to feature the revised logo was the Skoda Citigo. The new European Skoda Rapid compact hatch, introduced in autumn of 2012, also bears the new logo. The Fabia and Roomster will now become the third and fourth ŠKODA models to receive the new logo, the Skoda lettering at the rear and the model designation in a new typeface.
The logo appears in several locations both on the outside and inside of the cars: on the bonnet, at the rear, on the centre cover of the wheels and/or on the wheel trims, on the steering wheel, the engine cover and on the vehicle key. Another optical enhancement on the Skoda Fabia and Skoda Roomster is the new typeface for the model designation on the boot cover. Engine and additional designations such as TSI, TDI, GreenLine or vRS will also adopt the new typeface. In addition, the Fabia and the Roomster will now carry the Skoda lettering at the rear, a first for these models.
We expect the new upcoming Skoda Octavia to get the new brand logo to India. The India-launch of the new Octavia is slated by sometime in mid-2013. Post that, all the new generation models will get the new Skoda brand logo.
Being born and brought up in a family that has been a part of the Automotive industry for over seven decades, Rachit has cars in his blood. Four wheelers are his childhood love, and he has grown up playing with bolts and spanners. To add more value to this passion, he studied automobile engineering and even karted at National level competitions.
Soon after that, he got into motoring journalism- where began the process of testing and evaluating cars. He has driven a wide range of cars beginning from Tata Nano to the Aston Martins, most of the cars that are currently sold in the Indian car market. Apart from this, he has also done many long road trips, and shall continue to do so. Rachit was one of the first journalists to take a Nano across the Golden Quadrilateral.
