Force Motors is an Indian company engaged in the manufacture of three-wheelers, multi-utility and cross country vehicles, and other commercial vehicles. The automobile manufacturing firm was founded in 1958 by NK Firodia as Firodia Tempo Limited, but was renamed as Bajaj Tempo Limited after it was partially acquired by Bajaj Auto. The company is a pioneer of the LCV Industry in India that delivered iconic brands like the Tempo, Matador, Minidor and Traveller. Over the last five decades it has partnered with leading global automotive names like Daimler, ZF, Bosch and MAN and through these associations developed comprehensive expertise in-house - for design, development and production of the entire range of automobiles.Though Force Motors mainly focuses on the commercial vehicle segment, it forayed into the passenger vehicle segment in August 2011. The first Force car was Force-One, an SUV.
Force Motors is completely vertically integrated, making its own engines, chassis, gear boxes, axles, bodies, etc. for their entire product range. In a bid to move away from its long-established business of being a Commercial Vehicle manufacture, Force Motors chose to enter the personal vehicles arena with a Sports Utility Vehicle, the FORCE-ONE. It is soon to be followed by a range of SUVs and MPVs. In July 2011 the company signed a license agreement with Daimler AG for a supply of technology for a premium MPV. This is in addition to the on-going arrangement with MBTech Powertrain GmbH for sourcing technical assistance for engine installation, vehicle build quality, electronic refinement etc.
Their R & D centre is among the most advanced in the country with a 150 terminal (CAD) network. The designs of over 90 per cent of the vehicles manufactured and sold by Force Motors were introduced less than 5 years ago. The company spends over 5 per cent of its annual turnover on new product development. It employs 850 people for its R & D, tooling & project activity - 450 of which are engineers. The engines designed by Force Motors are fully proven for emission and fuel efficiency. The vehicles offer green engines that meet BS III norms.
Force Motors has a formidable product range in all segments, be it small commercial vehicles, multi utility vehicles, light commercial vehicles, agricultural tractors and heavy commercial vehicles. This automotive company caters to all types of markets, including niche markets, by providing customized country specific modifications. In fact, they export their complete range of world class products to various countries in Middle East, Asia Latin America and Africa.
Force Motors incepted by Late Shri N.K Firodia and now managed by CEO and M.D., Abhay N. Firodia is a popular manufacturer of cross country and multi utility vehicles, three wheelers, light and heavy commercial vehicles, buses and tractors. Force Motors is recognized as the Pioneers of mechanized public transport. The company has some 'firsts' of vehicles such as the famous Tempo, Matador, Mindor and Traveller. Force Motors at present manufactures the revamped version of Tempo, Tempo Trax utility vehicles. Force Motors for the first time is entering the mainstream car manufacturing and will give India, a brand new SUV named Force Explorer. The all new SUV to be built under Daimler will be equipped with a 2.2 L oil burner which is expected to offer a maximum output of 220 BHP. The SUV has been manufactured on a C-in-C chassis developed and designed internally by the company. An investment of 150 crores has been made towards the facility which would produce 24000 units of Force Explorer annually.
Force Motors was founded by Late Shri N. K Firodia in 1932. He initially imported and later began manufacturing of what we all know as 'Tempo', a popular three wheeler public transport, in collaboration with Vidal & Sohn situated in Hamburg, Germany in the year 1950. It is later on the 15th of Aug, 1957 a landmark year that the production of Tempo began with full swing by acquiring a small plant in Goregaon, Bombay (now Mumbai). The granted capacity by the Government was 80 vehicles per month and 1000 vehicles per year. The company's production was shifted in its entirety to Akurdi near Pune by 1964. The same year, the manufacturing of Tempo Viking, four wheeled trucks and vans commenced in the month of November. Government increased its licence capacity to 6000 vehicles per annum. The Tempo Viking was later equipped with a diesel engine which was named as the Matador, the production of which began in 1969. Force Motors' German counter part merged with Daimler Benz in the 70's owing to the rapid mergers taking place in that country. Force Motors, however continued in its endeavor for mechanization of transport and developed Trax, a vehicle which was exclusively designed and targeted towards the untamed roads in the rural areas. To upgrade its LCV range, the company started the production of Traveller under a licence agreement from German auto manufacturer, Daimler Benz. The facility was developed in M.P in 1987 in close coordination with Benz.
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