Polaris India to Emerge As a New Name in the Category of Adventure Vehicles
Polaris Industries is a Medina, Minnesota, USA based manufacturer of snowmobiles, ATV and neighborhood electric vehicles which has a wholly-owned subsidiary in India, known as Polaris India Pvt. The company also has a motorcycle manufacturing division known as Victory Motorcycles and the company bought the Indian Motorcycle subsidiary in April last year.
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Polaris India also deals in the manufacturing of the same products as the parent company in USA that include high quality Off-Road Utility Vehicles, All-Terrain Vehicles, motorcycles, on-road electric powered vehicles, snowmobiles and the Polaris RANGER*RZR for the utility and recreational use. The flagship products of the company including the ATVs, side-by-side vehicles, snowmobiles and Polaris RANGER*RZR have been rolled out in India in both petrol and diesel versions.
The company is looking forward at acquainting the Indian customers with a whole new culture of off-roading adventure. The company also understands that the Indian market for the off-roading automobiles is at the initial stage but still Polaris India is hopeful about the potential of the market. The company is enthusiastic about the positive response it is anticipating to get from the off-roading fans of the country. The off-roaders from Polaris India are also expected to be used as recreational vehicles and also in the specific areas like construction, forest, military, farming, police and para-military forces which are a little sensitive.
