Founded on July 16, 1909 in Zwickau, Germany, Audi AG is a world-renowned manufacturer of automobiles and motorcycles and is one of the three luxury automakers, besides Mercedes Benz and BMW, that together constitute what is known as the 'German Big 3' - a group of those three car-manufacturers from Germany that also happen to be the largest sellers of luxury cars in the whole world. With 99.55% of its shares under the ownership of the Volkswagen Group of Germany, Audi has been a majorly-owned subsidiary of the Volkswagen clan ever since 1966. Today, from its magnificent headquarters situated in the city of Ingolstadt in Bavaria, Germany, the company carries out its operations in over a 100 countries, a 110, to be precise, across the globe.
The origins of this legendary auto-clan date back to November 14, 1899, the day when its founder, August Horch, established his very first car company, named as A. Horch & Cie. Motorwagen Werke, in the district of Cologne where he built his very first car in 1901. Following a difference of opinion with the company's supervisory board, Horch had to move out of his mayden business venture and move on to establish a new car factory by the name of Horch Automobil-Werke GmbH in 1909. But the same fate followed Horch in this new venture as well, and soon he found himself, yet again, severing ties with a company that he had established himself. Not one to be discouraged so easily, August Horch, in 1909 itself set up a second 'Horch' car factory in Zwickau, which he later renamed as 'Audi' due to some trademark infringement issues with his former business allies. Early in the year after that, the world got to witness the launch of the first Audi car, the Type B, after which the automaker never had to look back.
In India, Audi cars were first seen in 2004. However, it wasn't until March, 2007 that a full-fledged Indian wing of the German auto-giant, Audi India, was established in the country as a division of the Volkswagen Group Sales India Pvt. Ltd.. With its headquarters located in Mumbai, Maharashtra, the company has built itself a widespread dealership network in India, comprising of as many as 25 outlets spanning across more than 11 states and 2 union territories. As for manufacturing facilities, Audi owns a total of 7 production units in 6 different countries of the world. In India, however, it makes use of those established by Skoda Auto India Private Limited in Aurangabad, Maharashtra for local assembly of its A4, A6, Q5 and Q7 models.
Audi cars in India, just like in the rest of the world, are admired for the cutting-edge technology that they offer their buyers wrapped in exceptional body designs that are simply too beautiful to resist. With its fleet of cars comprising of
, the company has wonderfully succeeded in strengthening its foothold in the country's car bazaar over recent years. Particularly the SUV range that is offered by Audi in India is immensely popular among the masses and is the primary focus of attention for the company amidst all body styles that it sells in the country.
Over the past few years, luxury cars have gained immense popularity amongst the Indian masses, resulting in a remarkable increase in their sales figures and, in turn, fueling the inferno of competition in their segment. This notable boost has led luxury automakers to come up with new and improved models that are not only richer in features but also more aggressive in pricing in comparison to their preceding generations. And Audi India is one of those car-makers that have not only adapted themselves pretty quickly to this changing market scenario but have also responded very skillfully to the alterations in customer demands. That's the reason why the fleet of Audi cars in India features some of the most exotic luxury cars of the date alongside some of the least expensive ones. At present, the most affordable Audi car that is on sale in India is
Being one of the top 3 luxury car-makers of the world, richness and brilliance is something that comes naturally in the rides that are built in the factories of Audi. However, these extraordinary traits do not come without an added price. The same range of Audi cars that allows buyers to avail luxury at unbelievably affordable prices, also features models that come tagged with some pretty hefty price figures and still justify each and every penny that they charge their customers. The most expensive model amongst these magnificently priced offerings from the German auto-major is
Known best for their regal comforts, dynamic ride quality, exhilarating outfits and world-class equipment, impressive fuel-efficiency is not a characteristic that buyers usually seek or pay for while shopping for an Audi. Despite that, the company strives to bring as much refinement in their engines as possible, which enables them to promise some decent fuel-economy returns to their customers. Currently, the most fuel-efficient model that stars on the Audi India lineup is
The raging battle between the members of the German Big 3 - Audi, BMW and Mercedes Benz, which gets fiercer with every passing day is no secret; nor is the endless struggle that goes on between the three titans for grabbing the top spot in the luxury car market. While every one of the three manufacturers desperately tries to establish its claim over the supreme pedestal, the Indian luxury car buyers are the ones that reap the advantages of new and extraordinary models being launched by these auto-giants every now and then. Audi India, being a pretty aggressive player of the field, plans on launching several fascinating cars over the coming days, which are sure to give its rival camps a tough time keeping up a more-than-respectable sales record. Expected to feature amongst these soon-to-arrive Audi cars are Audi Q2 and Audi Q8.
Audi AG is a German automobile manufacturer and one of the world's leading performance-luxury marque with headquarters in Ingolstadt, Bavaria, and has been an almost wholly owned (99.7%) subsidiary of the Volkswagen Group since 1964.Audi is a manufacturer of exquisite cars ? attractive, sophisticated and technically perfect.Audi's corporate tagline is Vorsprung durch Technik, meaning
Audi's history is one of the most multifaceted stories ever told in the history of the automobile. The Audi emblem with its four rings signifies one of Germany?s oldest automobile manufacturers. It symbolises the amalgamation in 1932 of four formerly independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. These companies formed the roots of what is today AUDI AG.
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