Ranked amongst the topmost automakers of the world today, Nissan Motor Company Ltd. is a Japanese multinational car-manufacturing company headquartered in Nishi-ku, Yokohama, the beginnings of whose automotive innovations date back to as early a time as December 1933. Besides being known as a significant member of the illustrious Nissan Group, which itself is one of the 15 most powerful business houses of Japan, the Nissan Motor Company has built a distinct identity of its own in the international automobile market as a maker and provider of brilliant innovations, state-of-the-art designs and cutting edge technology. It is this very technology-intensive production philosophy of the car-major that has won it a spot on Ward's 10 Best Engines list continuously for 14 years for the Nissan VQ engines of V6 configuration.
One major event that played a very significant role in structuring the world leader in automobile production that Nissan is today is the unique joint venture that this Japanese automaker entered into with the French car-giant, Renault S.A., in 1999. Suffering from a major financial crisis at the time, Nissan Motor Company, together with Renault, laid the foundation stone for the Renault-Nissan Alliance, which not only brought the Japanese clan back from its ailing self but also took it back to the high echelons of world leadership in the automotive world. In 2011, Nissan emerged as the sixth largest automaker in the world, after General Motors, Volkswagen Group, Toyota, Hyundai Motor Group and Ford. While in 2012, the Renault-Nissan Alliance succeeded in crossing the record sales mark of 8,097,197 vehicles, representing one in every 10 new cars sold across the globe.
In India, Nissan started its operations in 2005 by means of a wholly owned subsidiary, Nissan Motor India Private Limited. The first Nissan car that was launched in the country by this Indian wing was the brawny compact crossover SUV, Nissan X-Trail, imported via the CBU (Completely Built Unit) route in India. Following the X-Trail to the Indian shores on the same CBU route over the next few years came other attractive Nissan cars like the midsize luxury car, Nissan Teana in 2007 and the ravishing sports car, Nissan 370Z in 2010. Apart from the import of its car models, Nissan India also participates in local manufacture of cars, including the likes of Nissan Micra, Nissan Sunny and Nissan Evalia, which enables it to have a pretty versatile set of choices available for its Indian buyers.
To cater to the increasing demand for Nissan cars in India, the company has set up a couple of manufacturing units in the country, one of which is located in Chennai while the other has been established in a town called Oragadam on the outskirts of Chennai. While the Chennai unit holds the potential of manufacturing 400,000 vehicles per annum, half of which it shares with the Indian arm of Renault, Renault India Private Limited, the Rs 45 billion-worth Oragadam plant, covering ground space of 650 acres, takes responsibility of producing Nissan Micra for the Indian and European market along with some other models too exclusively for the domestic car-bazaar of India. For handling other operations such as Sales, Service, Parts, Marketing and Dealer Development for Nissan in India, Hover Automobile India has been appointed, which, in coordination with 40 Nissan dealerships spanning 39 Indian cities across 17 states and 1 Union Territory, puts together a pretty decent sales and services network for the auto-major.
As compared to the huge pool of competitors from all around the globe that it has to tackle every single day in one of the most rapidly growing car-markets of the world that is India, Nissan India is quite a young member of the Indian auto-industry. Despite that, the Indo-Japanese automaker has not only introduced some really alluring and smartly-designed models in the country's domestic market but also succeeded in garnering pretty good sales for them. Be it the small yet stylish hatchback Micra, the immensely classy and exceptionally roomy sedan Sunny, the smart and sturdy MPV Evalia or any other Nissan car for that matter, gaining wide popularity has never been an issue for these rides. Today, the spectacular cars, including the import models, that the Nissan camp has on sale in India are Nissan Micra Active, Nissan Micra, Nissan Sunny, Nissan Terrano and Nissan GT-R.
Gone are the days when 'luxury' used to be a compulsory adjective for any and every car that went about on the road. Today, cars have become more of a necessity than a luxury or a status symbol for the masses. And overpricing a necessity, in a market that is brimming with cut-throat competitors, is not a smart move for any business. Maybe that's the reason behind the extremely aggressive price tags that are usually attached with the Nissan cars in India. Besides being blessed with attractive styling traits, advanced technology packages and remarkable comforts features, the offerings of this auto-clan also get to flaunt very competitive price ratings, which makes them exceedingly tough competitors for the entrants from rival camps. At present, the most affordable model that Nissan India has to offer is Nissan Micra Active as it gets tagged with a price of Rs 5,03,328.
In order to survive, stay and grow in a huge and dynamic car-market like India, where competition only gets tougher with every passing day and a major section of buyers keep expecting better deals along with more benefits every passing season, 'aggressive pricing', no doubt, has got to be the mantra of every participating carmaker. However, when what the buyer is looking for is quality that matches world standards, comforts that speak of royalty, technology that provides a glimpse into the future of automobiles and style that simply takes your breath away, price tags tend to get a little heavier. The same goes for those exceptional offerings of Nissan in India that are go beyond the realms of 'necessity' and are meant not just to ride in but to enjoy and go crazy over. Amongst these dashing models, the one Nissan car that carries the heftiest price tag of all - Rs 1,99,00,000 - is Nissan GTR.
Incorporating the best available technology in its offerings has been a speciality of Nissan ever since the very beginning. Making vehicles that are not only smart in looks but also smart and efficient in their operation has been a quality of this car-manufacturer that has been appreciated and applauded across international boundaries. For every automobile company that is a part and parcel of the Indian auto-industry and manufactures cars for not for the uber-rich class but for the masses knows the importance that the budget-conscious segment of the society lays on getting a good mileage return from their cars. And Nissan is no different. While all the mass-directed Nissan cars that are presently on sale in India promise pretty decent fuel-efficiency figures, Nissan Micra is the one that outruns them all. The price that this model costs for ownership is Rs 6,42,001.
Be it Nissan Micra, which became the first global compact hatchback to be manufactured in India, or Nissan Sunny, which brought together a beautiful and never-seen-before blend of advanced technology, impressive efficiency and exceptional best-in-class cabin space, or any other model that has ever stepped out of the stables of Nissan, every offspring of this Japanese carmaker has been a fabulous innovation of its own. Having already introduced as many as 5 fascinating car models in India, Nissan will soon be extending its portfolio to include Nissan Kicks, Nissan Leaf, Nissan Note e Power, Nissan Terra and Nissan X-Trail, adding more charm, more value and more versatility to its fleet.
Nissan set up shop in India back in 2005 and together with its global alliance partner, Renault, set up a manufacturing plant as well as an R&D centre near Chennai. In India, Nissan has a two-brand portfolio - Nissan and Datsun the latter of which offers budget products for price-sensitive consumers. In recent years, Nissan's products have not seen the kind of demand that its competitors across segments enjoy. But the brand hopes to turn it around with a slew of fresh models, ones that are quite different from those of Renault. A key part of Nissan's attempt to revamp itself in India is the compact SUV, Kicks which is expected to launch in January 2019.
Nissan has a network of 309 dealerships across India, out of which 173 operate as service centres as well. The brand also offers the Nissan Connect feature across all models to access a variety of functions via a factory-fitted telematics control unit. These functions aim to improve the ownership experience in terms of convenience, safety and offering additional control to the buyers.
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