10th Styling and Design Conclave organized by SIAM

Modified On Feb 07, 2016 12:14 PM By Bala Subramaniam

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SIAM (Society of Indian Automobile Manufacturers) organised the 10th Styling & Design Conclave at Greater Noida, Delhi NCR. The conclave was held at Hotel Jaypee Greens Golf & Spa Resort along with the 8th Automotive Design Challenge. The central theme was “Design in India”, where the conclave witnessed presence of influential automotive design professionals and people closely associated with designing from domestic and global brands. 

The event this year was dignified by eminent speakers like Rajeev Sharma, Head- Proto Hero Moto Corp; Pratap Bose, Head of Design, Tata Motors; Gaurang Shah, HOD Transportation Design, MITID, Pune; Saurabh Singh, Head of Design Studio, Maruti Suzuki and Adil Jal Darukhanwala, Editor in Chief, Zeegnition.

Mr. Anil Saini, chairman, SIAM Styling and Designing Group (General Motors) opened the session by elaborating upon the theme “Design in India” and gave a broader perspective by the growth of design in the last 30 years. 

Mr. Rajiv Aggarwal, joint secretary DIPP, Ministry of Commerce & Industry, Govt of India, the chief guest at the conclave, emphasising on the year’s theme, said “The Future is completely based on the innovation, we are becoming a trend setter with respect to the contributions made towards designing in vehicles that are being well accepted globally”

Mr Vinod K Dasari, president, SIAM, who emphasised on the fact that a lot of things are taken into consideration before manufacturing a vehicle which includes cost, safety and meeting emission norms. He said “ We are one those countries which is the fastest growing & adapting nation with respect to style and design of the vehicle”

Mr Pradyumna Vyas, director, NID, highlighted that Growth of auto design pedagogy in the design institutes. He further added that the need for auto makers to get in India Design mark for their automotive products.

Speaking on the Indian OEM story, Mr. Pratap Bose, head of Design, Tata Motors, said “Designs have played a crucial role in bringing a change in the automotive Industry, India has a huge bunch of young talented designers who will shape the future of the designing in vehicles by bringing in innovative designs to cater the needs of the customer”

The conclave culminated with an award ceremony for the Automotive Design Challenge, after the final evaluation of participants’ submissions. The competition saw participation from more than 100 plus students representing approximately 5 colleges viz NID, IIT-IDC, DYPDC, MIT & ISD. The award for the ‘Best Car Design’ was awarded to Mr. Gaurav Nandi, a student of MIT, and was also handed over a cheque of Rs 1 Lac.

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