Toyota Kirloskar Motor launches New Camry Hybrid

Toyota Kirloskar Motor (TKM) today launched India’s first ever locally manufactured hybrid - The All New Camry Hybrid. The vehicle will be manufactured at a separate assembly line within TKM’s second plant located in Bidadi, near Bangalore, in Karnataka.  Globally India is the 9th country to manufacture Toyota hybrid vehicles. The petrol Camry, the legendary cornerstone of Toyota brand, was first introduced in 2002, in India. In 2012, TKM began locally manufacturing the petrol Camry. Like its petrol counterpart, the New Camry hybrid is based on the 7th generation of the Camry.

Aptly named Hybrid which means ‘fusion’, the Camry hybrid combines a newly developed hybrid exclusive 2.5L Beltless petrol engine with an electric motor. The vehicle runs on Hybrid Synergy Drive, which intelligently senses when to switch between the two power sources – petrol engine and electric motor. It controls the engine and motor output for optimum fuel efficiency.  The battery supplies electricity to the motor, enhancing the driving power. The engine and motor together give an impressive total system power output of 201bhp. It costs Rs 29.75 lakhs (ex-showroom, Delhi).

In addition to powering the vehicle, the motor is activated as a generator to convert the moving vehicle’s kinetic energy into electricity. The generated electricity charges the battery. This process, usually happens at the time of decelerating and braking and is called regenerative braking. The vehicle gives an exceptional mileage of 19.16 kmpl*, the best in its segment.  The Camry Hybrid comes with an Electronically Controlled Continuous Variable Transmission (E-CVT), which provides enhanced driving performance, with reduced fuel consumption and lower NVH. The All New Camry Hybrid has been styled befitting a prestige sedan and is fully loaded with high end luxury features. In addition to the features available in the petrol Camry, the Camry Hybrid comes with more than 35 enhancements. The ride experience is heightened by an extremely quiet ride, the vehicle is almost soundless, especially when you start it. The high density dashboard silencer material, acoustic windshield glass and the E-CVT further brings down the engine noise and avoids sounds from outside, entering the car. Like its petrol counterpart, the Camry Hybrid offers best-in-class cabin space, derived from the impressively designed wide body.

The New Camry petrol introduced last year has seen wide acceptance by our customers. To further reiterate Toyota’s commitment, we are extremely delighted to bring in the New Camry with hybrid technology to the Indian market. Our main objective behind introducing this product in India is to further generate awareness on hybrid technology amongst Indian customers. The New Camry Hybrid is an ideal combination of a luxury sedan and hybrid technology. It is targeted at sophisticated and classy individuals who have accomplished a significant journey of achievement in their lives.  The new Camry Hybrid will definitely distinguish our customers as responsible citizens. We are sure that the customers will be delighted by the All New Camry Hybrid, which has been launched at a very competitive price”.