Hyundai sells one millionth Santa Fe in US. Coming to India soon
Modified On Aug 07, 2013 05:41 PM By CarDekho
Since its introduction in September 2000, Hyundai’s Santa Fe has been a powerful player in the crossover segment. That momentum continues, with two all-new models leading the charge to a retail sales growth rate exceeding 40 percent through June, highlighted today by the sale of the one millionth Santa Fe in the United States. This new Santa Fe is coming soon to India.
“When the 2001 Santa Fe launched in the United States 13 years ago, not only was it Hyundai’s first SUV, but it was one of the first compact crossovers on the market – just behind Toyota RAV4 and Honda CRV,” said John Krafcik, president and CEO of Hyundai Motor America. “It was a bold move that paid off and helped position Hyundai as a brand that could innovate in design and package, not just value and warranty.”
Prior to Santa Fe’s arrival in the U.S., Hyundai was known primarily for building inexpensive compact cars. Santa Fe opened doors to an entire new group of car buyers and offered them a new choice in the small crossover class. Entering the market with distinctive design, great equipment and backed by industry leading quality, Santa Fe soon became one of the best-selling crossovers in the industry.
Fast forward to today, and the third-generation Santa Fe continues this trail-blazing narrative as the first U.S.-market crossover with a two-wheelbase strategy – the two-row, five-passenger Santa Fe Sport and the long wheelbase three-row, six/seven passenger Santa Fe – offering Hyundai buyers vehicle choices they can grow with through various life stages (pre-family, family, post family).