Hyundai Will Make Its Showrooms Easier To Use For The Differently Abled, To Launch Specialist Accessories

The move has been announced as part of Hyundai’s new ‘Samarth’ campaign

• The Indian carmaker is actively bringing awareness to and supporting the mobility needs of the differently abled.

• Hyundai has pledged for 100 percent dealerships and workshops to be wheelchair accessible by February 2024.

• Partnered with GoSports Foundation to support Indian para athletes.

• Also, tied up with Samarthan Trust for the Disabled to support visually impaired using the platform of blind cricket.

As a self-described smart mobility solutions provider, Hyundai has gone a step further by addressing the mobility concerns of the differently-abled as well. Even though there is an increased understanding of the problems and capabilities of those who are without some senses or without use of all limbs, over 2.68 crore such members of Indian society still often find themselves overlooked. Hyundai India has today introduced a new initiative called ‘Samarth’ for the awareness and empowerment of people with disabilities.

The carmaker has taken a holistic approach to this inclusive mobility project with changes to be made internally as well as partnering with humanitarian organisations. Let’s take a closer look at some of the plans discussed:

Accommodating design for Hyundai businesses

The comprehensive effort for inclusivity applies to making the Hyundai  website user-friendly for the differently-abled. Furthermore, the carmaker will revamp dealerships and workshops to be accommodating and all of them will be wheelchair accessible by February 2024.

Specialist accessories for special needs

Driving or even using a car as a passenger can be quite a challenge for the differently abled without the assistance of specialist equipment. Hyundai has announced it is developing official accessories like swivel seats with MOBIS to make its cars accessible and friendly to use.

Humanitarian partnerships

As part of the ‘Samarth’ campaign, Hyundai has announced a partnership with the GoSports Foundation to start a program that provides holistic support to para athletes in India. It will support players for both team and individual sports.

It is also partnering with the Samarthan Trust for the Disabled to support differently abled people with assistive devices. The two will also create a program to push for the development of the visually-impaired in India with blind cricket as the platform. 

Commenting on the launch of ‘Samarth’ initiative, Mr. Un Soo Kim, MD & CEO, HMIL, said," We are pleased to announce the launch of ‘Samarth’ initiative, which is a step towards creating a more aware and inclusive society towards the differently abled in India. We aim to cultivate a more equitable and sensitised society for the differently abled and want them to see their true capabilities.”