DC Designs to manufacture DC Avanti and other luxury cars in Gujarat

Indian leading automobile designer DC Design would set up a manufacturing unit in Gujarat by 2014. The new production unit at Sanand will have a capacity of developing 3,500 units of DC's supercars. Dilip Chhabria, the DC Design owner said that the new facility that would call for an investment of Rs. 60 crore, would be developed in a year's time. DC Design would develop super car DC Avanti and the other super cars. 

Dilip Chhabria said, "I want DC Design to manufacture limited edition cars. Once we are done with 4000 units of one variant, we would phase that out and introduce a new model in the market. With aspirational young executives getting on board to own their sports car and luxury cars, we have decided to operate in the 25-30 lakh segment".

The company is all set to launch the DC Avanti, which was unveiled at the 2012 Indian Auto Expo. The firm would soon require a new production unit from the one in Pune that would manufacture the super car. DC Designs currently customises and build new vehicles form its Pune, Mumbai and Ghaziabad units. The new facility in Gujarat will be the company's fourth production unit, where it will have dedicated capacity to develop 1000 units of DC's existing car variants. Rest of 2500 capacity would be utilized to manufacture either DC Avanti or the new SUV DC proposes to display in Auto Expo 2014.

DC Design has opened a new luxury car showroom in Ahmedabad and expects to sell around 40 units per month. The company alsp has retail outlets across Chennai, Hyderabad, Delhi, Surat, Pune, Mumbai, Kochi, Bangaluru and Raipur. The company has launched the DC Designed Duster, which looks far more attractive then the original one. One can avail the changes to the car by costing only Rs. 3.5 lakh.

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