The blue oval has had it’s share of hits and misses in the country. While vehicles like the Ikon and the Fiesta were runaway hits, certain models like the Mondeo or the updated Fiesta simply failed to make an impression on Indian consumers. 2015 was an extremely good year for Ford India. The Figo twins and the updated EcoSport are currently leading Ford’s arsenal for the Indian market.
However, their claim to fame in India, their piece de resistance, something that helped Ford be an established name in the market was lurking in the shadows and eventually forgotten. However, Ford has now launched an all-new generation of the much loved Endeavour. Can it add to Ford’s revival or be the heaviest anchor in their portfolio? Let’s find out!
Space. Proper big car that can accommodate 7 adults.
Build quality. Feels solid and upmarket inside out. A trait that the current Fortuner skimps on.
Expansive feature list: Panoramic Sunroof, Terrain Management System, Leather Upholstery, electric tail-gate release etc.
6-Speed Autobox is lazy to respond to inputs.
No manual transmission available with the 3.2 litre engine
Top-spec 2.2 litre version misses out on many features like the sunroof, electrically folding seats etc.
Stand Out Features
Terrain management system. Can choose between Snow, Mud & Grass, Sand and Rock modes for traction across various terrain.
Programmable second key is a segment first. Can limit audio volume and set a top speed limit.
The Endeavour, in our books is currently the best big SUV you can place your money on. It seems to have all the right boxes ticked. It has the power, it has the technology and most importantly, the presence and aura an SUV in this price slab should have.
"If you are in the market for a double XL sized SUV, the Endeavour is a brilliant package."
If you are in the market for a double XL sized SUV, the Endeavour is a brilliant package. It remains to be seen how it fares against the updated Fortuner, whenever Toyota launch it, that is.
Background & Evolution
The Endeavour was initially launched in December 2003. It received subsequent facelifts in 2007, 2008 and 2009. Updates were mostly cosmetic, save for the 3.0 litre engine that was made available 2008 onwards. However, now; 7 years later - the Endeavour hits Indian shores in a brand new avatar. Read a detailed post on the Endeavour’s evolution here.
The Endeavour embodies the philosophy of a quintessential American SUV. What that means is, that all dials are dialled up to 11 when it comes to size. The presence of the Endeavour has definitely improved over its previous iteration.
The front is marked by a large hexagonal grille that is drenched in chrome. A large blue oval sits slap bang in the centre. Flanking the grille are two massive headlamps that get projectors and day-time running LEDs. The large bumper houses a hard-plastic skidplate that is finished in matte silver. The skidplate extends upwards and forms the housing for the foglamps. The bonnet gets its own share of muscle with strong character lines running along its length. The muscled hood, flared arches and the massive grille work together in giving the Endeavour a dominating face.
The side profile is characterized by the 3XL sized doors and large window area. Two faint character lines run parallel to the window area. The flared wheel arches show their might here, they really bring in a lot of character to the side profile.
The Endeavour also gets a side-step (footboard) which aids ingress and egress. Note, that it is almost impossible to get inside the Endeavour without using these.
The Ford gets 18 inch wheels shod with 265/60 R18 tyres. While we would have loved to see the Endeavour get the 20” wheels that the international version gets, we understand that the 18 inchers are a more practical choice for Indian roads.
A touch we really liked, was the chrome tab that sits on the front fender. It bears the engine and transmission details. Ford say that a snorkel can be fit there.
The rear ditches the famous tail-mounted spare wheel that the Endeavour was known far. The spare wheel now moves under the boot, just like the Fortuner. The rear houses large, wrap-around LED tail-lamps. A massive slab of chrome connects the two lamps together.
We really like the Endeavour tag embossed on the chrome. The large rear bumper gets a skidplate too, which mimics the one at the front.
The core USP of the original Endeavour was it’s sheer size and bulk. The new one isn’t a lot different. It is still massive and imposing in flesh. The new Endeavour is 167 mm shorter, 74 mm wider and 11 mm taller than the outgoing version. Wheelbase is down by 10mm as well. Compared to it’s rivals, the Endeavour has the upper hand when it comes to Length and Height but only slightly.
The Endeavour looks like an intimidating, imposing, go-anywhere SUV. The brawny size and well-sculpted lines give it an authoritative stance. We will go out on a limb and say that the Endeavour is the best looking SUV in its segment.
Hyundai Santa Fe
Ground Clearance (mm)
Wheel Base (mm)
Kerb Weight (kg)
Boot Space Comparison
Hyundai Santa Fe
The massive doors of the Endeavour open equally wide to give you access. One needs to ‘climb’ inside the Endeavour using the side-step provided. While ingress and egress is convenient, the height may be a problem for the elderly.
Once inside, you are greeted by a good-looking and well-finished interior. The quality of parts, fit & finish is definitely a couple of notches higher than the Fortuner or even the Chevrolet Trailblazer for that matter. The slab-sided dashboard is split into three sections. The top portion is draped in Chocolate brown leather, the middle section gets a anthracite/ dark grey colored panel that runs from door to door and beige envelopes the rest. Key take away points here is that everything is well laid-out and falls to hand easily. Ergonomically, the Endeavour scores full marks in our books.
The Endeavour is a proper seven seater. To make things plush, all seven seats are upholstered in beige leather. This is one of our gripes with the Endeavour. While beige looks extremely neat, it is an absolute pain to keep clean. The shade is a particularly light shade of beige and gets soiled very very easily. Ford could’ve given an optional all-black interior with the Endeavour.
The driver’s seat can be adjusted electrically and have healthy range in terms of fore-aft movement. However, the co-passenger gets a standard manual adjust. The view from the driver’s seat is commanding to see the least. You can view the edge of the bonnet and get a nice view of the road ahead. The seats are well-cushioned and supportive. Even for a large guy, the shoulder and lateral back support will be more than adequate. The headrests however are on the harder side. Other than that, the front row is a good place to be in.
The second row is no different. The wide bench gets adjustable headrests for all three passengers and a central armrest for when the middle passenger isn’t around.
This row can be slid front and back to fine tune legroom. More importantly, the seats can be reclined slightly to make the occupants more comfortable. While the bench is mostly flat, it provides reasonable support. The transmission hump is fairly large too, but the middle occupant has enough space to keep his legs around it . Sitting three abreast isn’t too much of an issue, thanks to the sheer width of the car.
One can access the third row by sliding the second row all the way ahead. It is key to note, that the second row of seats do not fold up, hence entry and exit from the third-row isn’t the most dignified of tasks. With the second row slid fully back, the legroom can be termed as average. However, this row can house adults for only short journeys. Due to the lack of under thigh support, the knees point towards the roof. Not the best position to be sitting in for a long time.
All three rows, get their own set of AC vents. The Endeavour is equipped with a dual-zone climate control. The dual-zone climate control lets the car maintain different temperatures in each half of the car. The ac vents are roof mounted for passengers in the second and third row. Second row occupants can control fan-speed and temperature for their row too. The air-conditioner works flawlessly, we have no complaints on that front.
The steering is a large chunky unit that is wrapped in leather and gets adjustment for rake. We would have loved reach adjustment as well, but considering that the seat can be adjusted in myriad ways - finding a good driving position is hardly a task.
However, it houses a total of 22 buttons! While the array of buttons is slightly disorienting at the outset, it becomes intuitive to use as you spend more time with it.
10 out of the 22 buttons are used to control the LCD screen on the instrument cluster.
The cluster comprises of a large central speedometer flanked by two smaller screens on either side. While the left screen displays audio information, the one on the right displays vehicle parameters such as RPM, Distance to Empty, Trip Meter etc. Readability is fantastic and we particularly like the horizontal gear indicator on the automatic.
The centre console is home to the infotainment system and the controls for the dual zone climate control. The 8 inch touchscreen unit is broken into four quadrants and is color coded. The four quadrants are for Phone (yellow), Music (red), Climate Control (blue) and Information (green). Respective features can be controlled directly from the touchscreen and one need not necessarily use the physical buttons or knobs. For example, the AC can be controlled directly from the touchscreen unit.
Response from the touchscreen was average, but it did not lag too much. The unit is connected to 10 speakers splattered around the car. Sound quality is rather nice, most won’t feel the need for an audio upgrade.
The buttons below the centre console are for the music system and the climate control system. The switches are XL sized and are good to operate. Quality again, is straight from the top-shelf - nothing to complain about.
It also gets two 12V chargers at the front, just above a recess that can be used to store your cellphone. The AUX and USB inputs are placed here as well.
The centre console flows into the gear-lever area. 4x4 variants get a rotary dial for the Terrain management system here. Switches for the traction control, Park assist can be found here too.
There are a lot of cubby holes around the cabin including large bottle holders in the doorpads, a sunglass holder and recesses around the handbrake lever. Not to mention, the glovebox is XL sized and the armrest gets some storage space as well.
Our favorite feature on the interior however, is the active-noise cancellation. It employs the same technology as noise-cancelling headphones. The cabin employs tiny mics above the first and second row that pick-up and negate any unwanted sound within the range of 30Hz to 180Hz. . It really makes the cabin a super-silent place to be in. The panoramic sunroof comes in a close second, its a shame that it is available only on the top-spec 3.2.
Boot space is colossal 450 litres; which can be increased to 750 litres with the third rows folded down. Fold the second row of seats away and you have a massive 2010 litres of boot space. (Note: the third row of seats can be electrically folded in the top-spec 3.2 version; others get a manual handle to fold the seats)
The Endeavour is available with two engine options. A smaller 2.2 litre, 4 cylinder engine and a bigger 3.2 litre in-line 5 motor. While the 2.2 is available with a manual as well as an automatic transmission, the 3.2 can be had with the 6-Speed slushbox only. Similarly, the smaller engine gets a 4x2 variant along with a 4x4 - the larger comes only with the latter.
Let us get one thing straight first, the 2.2 litre motor in no way feels underpowered for the Endeavour. Yes, more power is always welcome but the 160PS/385Nm combo does just enough to keep the big Ford on it’s toes. The engine does have a bit of turbo-lag upto 2000rpm post which the 385Nm is delivered in a single gush. Low-end grunt is really nice; the peak torque is achieved at just 1600 rpm. You can get the Endeavour rolling of the line in second gear if you wanted to.
If you opt for the 2.2 with the 6-speed autobox, a word of advice - do not be in a hurry. The gearbox takes its own sweet time to figure out the gear it is supposed to be in. Especially when you are heavy on the throttle. Be sure to shift to Sports mode or take control of the gears yourself if you need nothing but performance. However, on a relaxed cruise - the gearbox does just fine.
Budget no bar, this is the engine to pick. The 3.2 litre motor compliments the Endeavours bulk and size beautifully. While this motor isn’t exactly a tarmac scorcher either, the 3.2 litre motor has just enough power in its coffers to waft the 2 ton behemoth towards the horizon rather swiftly. Compared to the 2.2, the 3.2 most noticeably has better in-gear acceleration. This ofcourse, boils down to the extra 85Nm of torque that the motor has.
Turbo-lag is slightly more evident in the 3.2 compared to the smaller engine, but it isn’t too much of a bother. We really wish that Ford made the 3.2 available with a manual transmission - the 6-Speed AT seems to sap the engine’s prowess.
The NVH (noise, vibration & harshness levels) on the both the engines are well under control. Other than the initial vibrations and shake, the sound is well-damped. It is only under harsh acceleration that these noises seep inside the cabin again.
Performance Comparison (Diesel)
Hyundai Santa Fe
Engine Displacement (cc)
Top Speed (kmph)
0-100 Acceleration (sec)
Kerb Weight (kg)
Fuel Efficiency (ARAI)
Power Weight Ratio
Ride and Handling
The steering is amongst the lighter units out there. At city speeds, it is just as light as you would want it to be. It does weigh up nicely when the speeds climb. The steering feels nice and accurate at high speeds, there is no vagueness or dead-zone as such. In no way, does the Endeavour feel nervous or twitchy at high speeds. In fact, it is among the few cars that can cruise in excess of 120km/h all day long. However, we would advise you to be prudent when the going gets twisty.
The Endeavour handles like a 2 ton barge should. Owing to the bulk, there is considerable amount of body roll when you chuck the big boy into a corner. Do remember that the Endeavour is based on the good ol’ body-on-frame construction and is nowhere as poised through the corners as a monocoque (read: Santa Fe). While traction control will ensure that you don’t spin out, some restraint on the right leg won’t harm.
Nothing seems to upset the Endeavour; the 225mm of ground clearance lets it make mincemeat out of potholes and other undulations. All such abnormalities in the road surface are shrugged off with a muted thunk. The ride quality gets a big, big thumbs up from us.
The Endeavour is loaded with safety tech. Dual airbags, ABS with EBD, Traction Control System (TCS), Electronic Stability Program (ESP), Hill Launch Assist comes standard across trims. The Titanium variants get Side and Curtain airbags, whereas the Titanium+ variant gets an airbag for the Driver’s knee as well!
The Endeavour is available in two engine options and two trim levels i.e., Trend & Titanium.
The first engine option, a 2.2 liter is available in a manual 4x2 or 4x4. These are available only in the Trend trim. The second option is a automatic 4x2 which is available in both trim levels.
There is no option for an automatic transmission with 4x4.
Coming to the brawny 3.2l engine, it is offered only with an Automatic 4x4 transmission and available in both trims. However, the 3.2’s Titanium trim gets a longer list of equipment than the 2.2 titanium.
The Endeavour is one of the best equipped cars of its segments. Apart from the regular bells and whistles, the base Trend variant gets flat folding seats, an 8” touchscreen infotainment system and cruise control.
In the Titanium trim, you get a neat set of LED DRLs, front parking sensors along with curtain airbags.
To differentiate the 3.2 from the 2.2 in the titanium trim, the 3.2 gets some features like the panoramic sunroof, power folding 3rd row seats and a range rover like terrain management system.
While the 3.2 in the top spec (Titanium) seems the most attractive option as it would cater to the demands of buyers in the segment.
The Endeavour is one up in terms of pricing as well as on board features when compared to the segment munching Fortuner. The Endeavour is available in two engine options and two trim levels i.e., Trend & Titanium. The first engine option, a 2.2l, is available in a manual 4x2 or 4x4. These are available only in the Trend trim. The second option is a automatic 4x2 which is available in both trim levels. There is no option for an automatic transmission with 4x4 on the 2.2l lineup.
Coming to the brawny 3.2l engine, it is offered as an automatic and with 4x4 on both trims. However, you get additional equipment on the 3.2 when compared to the 2.2 in the Titanium trim.
Apart from the regular bells and whistles, the base Trend variant gets flat folding seats, an 8â€Â touchscreen infotainment system and cruise control. In the Titanium trim, you get a neat set of LED day time running lights, front parking sensors along with curtain airbags.
To differentiate the 3.2 from the 2.2 in the titanium trim, the 3.2 gets some features like the panoramic sunroof, power folding 3rd row seats, driver side knee airbag and a range rover like terrain management system. The 3.2 in the top spec (Titanium) seems the most attractive option as it would cater to the demands of buyers in the segment. The 2.2 too continues to be a good option as in no way does it seem underpowered.