New car launches, lucrative offers rev up car sales

The car sales have begun to drop drastically over the past few months reaching the lowest growth in the months of July and August due to the double impact of the petrol price hike and the increasing lending rates. To make the most of the festival season, the automobile manufacturers have started showering discounts on their car models and freebies to lure the customers. The new car launches in the month of September including Toyota Etios twins, Nissan Sunny, Mercedes Benz CLS class, Renault Koleos, Honda Brio, Mahindra XUV 500 among other revamped versions have accounted for the reasonable growth in sales during the month of September.

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Tata Motors sales have grown by 10% in the passenger car sales to 26, 319 despite the dropping sales of Tata Nano by 47% from the corresponding period last year. Mahindra and Mahindra sales have also seen a tremendous leap by 25% over 2010 September sales to 44, 137 units. Hyundai Motors have also followed the growth pattern by 13% increase over the corresponding time last year. Arvind Saxena, Senior VP of sales and Marketing, Hyundai India had said that with the launch of Hyundai EON, they expect their sales to grow multi-fold contributing to the high small car demand in the country. Sales of other car manufacturers like General Motors, Ford India, Toyota India, Volkswagen and Nissan India have seen an upward graph in sales despite the low base.

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The only auto manufacturer to suffer a major decline in sales is the country’s largest car manufacturer Maruti Suzuki India. The month long impasse at the MSI’s Manesar plant had led to a huge production loss there-by affecting the sales in the company. The company is said to suffer a Rs 540 crore loss since August due to the labour unrest, which has come to an end on Saturday. Despite the overwhelming response received by the new Maruti Swift since its launch in August with whopping 1 lakh bookings, the Indian auto major could not capitalize on the demand due to the supply constraints at the plant. Maruti India sales apparently dropped to 78,816 units in the month of September. The sales of is top-selling models like Maruti Swift, Maruti SX4 and Maruti A-star are mainly hit due to their production at the Manesar plant. However, the other models like Maurti Wagon R, Maruti Alto, Maruit Ritz, Maruto Omni and Maruti Eeco are least affected as they are produced at the Gurgaon plant.

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