KWID BEST 2016
It isn't easy to take on the might of the market leader, Maruti Suzuki, especially in the small car space? Hyundai's Eon almost made it, Datsun gave it a Go too! Now, Renault Is all set to give it a shot. It has developed its brand in the Indian market primarily on the back of the Duster. And this segment - the crossover/compact SUV space - has been recession-proof for quite a few years now. Not just in India, but across the globe. Another market trend over the past few years has been the eagerness of car manufacturers to look for niches to appeal to a wider audience.
And, in this case, Renault has thrown everything - including the kitchen sink and a 7-inch touchscreen - at the market. It has sold over 1.2 lakh Duster SUVs in India, and have captured a 2% share of the market. Now their target is 5%! And this is the car that will help them achieve that target. The Kwid is a brand new hatchback, built on a completely new architecture. And it's key differentiation, in Renault's own words, it its 'SUV-like' looks.
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