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Maruti Kizashi test drive review

for CVT

Even after completing 25 long years of operation in India with the largest fleet of cars and producing over a million cars in a year, Maruti Suzuki is at best known as a small car maker in India. With more global automakers establishing their footprint in India and coming up with new small cars in addition to the sedans, the numero uno status enjoyed by Maruti seemed to be at stake. Suzuki had realized it some time back and understood the importance of projecting Maruti as a complete car maker. It had to enter the unknown shores of premium cars away from its mainstay if it had to stay ahead of the competition. After all, it makes no business sense to hand over your home grown loyal customers over the years to the competition due to lack of high end cars in its portfolio. Hence came to the scene the likes of erstwhile Baleno and then the moderately successful SX4, neither of which could turn around the fortunes for Maruti. In between came the most expensive Suzuki, the Grand Vitara, as well whose fate was no different. But Suzuki never gave up. They learnt from the experiences and recently came up with their all new offering-the Kizashi-a sign of good things to come.

On: Mar 25, 2011 | 2397 Views
  • 3 Dislikes

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