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BMW IX A Concept Car
BMW IX A Concept Car
When you go into the iX, it almost seems like you're entering a concept car. Everything seems familiar, but in a very simple layout, showing (one again) where BMW plans to take its cabin design in the future. The huge two-piece screen oriented towards the driver is the focus of the dashboard, with practically all operations routed through the infotainment side of the display. The steering is flat bottomed but feels similar to what BMW delivers in its existing lineup, which is a good thing because it will be one of the characteristics that customers wishing to move up in the BMW family would recognise.
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