Mercedes-Benz launches Proven Exclusivity
Mercedes-Benz today launched its global pre-owned car business for India: “Proven Exclusivity”. This program utilizes specific global benchmarks for vehicle evaluation, quality and warranty to offer Mercedes-Benz certified pre-owned cars to Aulbur, Managing Director, and CEO of Mercedes-Benz India elaborated: “Comprehensive evaluation and refurbishment criteria, scientific tools for audit and inspection as well as manufacturer backed warranty go into the making of a certified ‘Proven Exclusivity’ vehicle. The dream of owning a Mercedes-Benz thus becomes even more achievable.
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At the same time customers can also drive in their existing vehicles and drive out with their new Mercedes-Benz cars by utilizing the trade-in route under ‘Proven Exclusivity’”. The pre-owned cars will be offered for sale through the authorized Mercedes-Benz dealerships where the customer will receive additional support in areas such as financing, documentation and delivery. Mercedes-Benz Pre-owned cars program has been in existence since 2009 and operates across 35 countries presently. Mercedes-Benz as a brand and a company has enjoyed a very strong equity in the market.
Its legendary build, quality and reliability as well as engineering and craftsmanship guarantees a favourable residual value and strong demand in the pre-owned car market. At the same time, for over 15 years with its presence in India, the company sold approx 30,000 vehicles thereby creating a significant potential for the Mercedes-Benz pre-owned car market in India. The pre-owned car market in India is estimated at approx 10-15% of current new car sales in 2010 and estimated to substantially grow for the next couple of years.
