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    M & M Plans To Enter Small Car Segment

    The company Mahindra and Mahindra is thinking to enter into one of the popular segments of India, that is, the small car segment of India. The company has taken its stake in Reva Electric Company to introduce a car. This will be an eco-friendly car. There are plans that the company is willing to invest over Rs. 1000 crore in this segment.

    Vidyadhar
    Vidyadhar
    Published On Jun 14, 2010 19:13 IST
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    Published OnJun 14, 2010 19:13 IST
    Last Updated OnJun 14, 2010 19:13 IST
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    The company Mahindra and Mahindra is thinking to enter into one of the popular segments of India, that is, the small car segment of India. The company has taken its stake in Reva Electric Company to introduce a car. This will be an eco-friendly car. There are plans that the company is willing to invest over Rs. 1000 crore in this segment.
     
    The company is planning to bring its small car very soon. It aims at introducing the small car by the year 2013-14 . It has been said that the car will be priced in a bandwidth of Rs. 2-5 lakh. The company is also working upon the building of a new platform and it is also deciding on the new cars which are codenamed as S101, S102, S103 and S104.
     
    The small car, which the company M&M is planning for,  will be designed by Stile bertone. This is an Italian car design studio which had designed Xylo initially. The company will have to compete with Tata Motors as Tata Motors is already performing  very well in the Indian market. It has also got plans to soon unveil the mini-SUV or smaller Xylo model for the Indian market.

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    Vidyadhar
    <p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content &amp; social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment.&nbsp;</p>Read more

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