Major automotive players namely General Motors, Maruti, Tata Motors, Hyundai have all been engaging in innovative and off-beat marketing strategies recently to boost up their sales revenue. New channels like the Social media marketing, Rock-concerts, use of digital media and various youth oriented promotional activities are realized as the most lucrative outlets for customer attraction.
General Motors recently tied up with Levis to showcase its new venture Chevrolet Beat in premium cities. It also organized a rock concert starring bollywood actor Saif ali khan that was eventually received well with the customers. Social networking sites like facebook, twitter are also becoming extremely popular for Brand promotion amongst Tata Motors, GM and many others as a major marketing channel to lure target audience.
While GM and Tata motors have been targeting Social networking sites, Maruti and Hyundai have been chasing the Digital media, mobile marketing through SMS, IVRS (interactive voice response system), new-age platforms like Affle SMS 2.0, digital video screens like OOH, LiveMedia etc apart from having their strong presence on major Internet biggies.
All these visually delightful treats from major automobile players are already responding well as exclaimed by many of them. With numerous possibilities and exponentially growing technology, the marketing heads are definitely leaving no stone unturned as far as Brand promotions are concerned.