Force One SUV to be launched in India soon

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To commemorate their long awaited entry into the Personal Vehicles arena, Force Motors today unveiled a brand new logo for the Division. The existing corporate logo had been the face of the company for the commercial vehicles, agricultural tractors and encompassed brands like Trax, Traveller, Trump and Balwan. The company is now entering into the personal vehicle segment, where the needs and aspirations of the consumers are very different. The new logo intends to create an independent identity that resonates with the desires of the non-commercial vehicle buyer.

Force One

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In order to differentiate the commercial vehicle unit from the Personal Vehicle Division it was natural to be different, hence the new logo. The new logo stands for a need to never be content with the status quo. The deep red colour brings this across visually. The deep red represents a never-say-die attitude, an indomitable determination and attitude that will do all it can within its power to effect positive change. It is all about energy and vibrancy. The new symbol signifies the commencement of a new era for Force Motors.

Mr. Prasan Firodia, Managing Director added, “The logo represents a movement independent of any inertia, a movement that is natural and represents both growth and change. It represents ambition and hunger for more and is an indication of the direction that Force Motors is headed towards rapidly.”

Force One

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Simultaneously along with unveiling of the logo for the Personal Vehicle Division, the name of the first SUV from Force Motors was announced, which will be called ‘Force One’. Force One is one of the most anticipated vehicles in the Indian market as it is being launched by Force Motors, a company known to make commercial vehicles, which will enhance the SUV’s imagery of ruggedness, strength and power, ‘Force One’ encapsulates these points succinctly in a name. The SUV will provide state of the art interior comfort and convenience which will be inclusive of high end features like driver information system, cruise control, audio control mounted on steering, dual AC vents for each row. Along with these the SUV will also have OSRVM side indicators and plush leather seats. The ride and handling will have suspension that has been fine tuned by Lotus Engineering with sixteen inch alloy wheels along with high ground clearance. FMTech stands for Force Motors Technology and the Power Train is made under license from Daimler. The engine capacity is 2.2Ltr. The complete vehicle and the onboard electronics is audited and validated by Mercedes-Benz Technologies.

Force Motors has exciting plans for the Personal Vehicle Division and is committed to ensuring its success by continuously incorporating additional features sought for by the discerning SUV buyer.

Read More on : Force One India

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Asked By hyder 26 Jun,2011 12:23:08 AM

waiting new suv ,,,,,,,,wht, milage?

Reply By o s r 29 Jun,2011 02:46:40 AM


Asked By Ramakrishna 28 Jun,2011 11:19:11 AM

It could be near to scorpio, endavor and so. not yet given for the test drive for the car research team.

Asked By SSY 28 Jun,2011 12:31:22 PM

The advanced features already sounds interesting and exciting wonder what would be the Ex showroom rate.. Any clue?

Asked By nisar 28 Jun,2011 01:05:54 PM

wht, milage?

Asked By j s kang 28 Jun,2011 06:24:04 PM

if the diesel model is launched it will compete with other otherwise it will fall js kang

Asked By jagadish 28 Jun,2011 06:45:32 PM

Good attempt by Indian car maker needs fine tuning in exterior finish. Looks more with flat surface which is a shortfall

Asked By aniruddha 28 Jun,2011 08:07:57 PM

which engine are they using?

Asked By CarDekho Team 28 Jun,2011 10:23:29 PM

The Force One would be powered a engine sourced from Mercedes.

Asked By Sam 29 Jun,2011 09:14:22 AM

we are waiting from past years that Force Motors will make a new model - compare to QUALIS, INNOVA, XYLO etc. for us. It's very good news for us. This Vechicle should be good for Average and low of cost as compaire to other SUV's Motors

Asked By CarDekho Team 29 Jun,2011 10:25:55 AM

The Force One is would be launching in a few weeks time, it would be priced in higher than the Tata Safari and lower than the Ford Endeavour price segment.

Asked By manik 29 Jun,2011 06:26:26 PM

wats da price? n is it diesel or petrol varient? n wat about its milage?

Asked By manoj 29 Jun,2011 09:13:21 PM

what is the price and milage

Asked By yogin patel 29 Jun,2011 09:28:40 PM

when it was launch,what was is price

Asked By anil 29 Jun,2011 10:37:52 PM

tel me the cost of the suv

Asked By Samuel Prakkanam 30 Jun,2011 02:09:49 AM

what is the price

Asked By vivek 30 Jun,2011 10:56:18 AM

wat is the price and mailage

Asked By madhan 30 Jun,2011 02:00:02 PM

vert bad vehicle

Asked By TANVEER AHMAD 30 Jun,2011 09:03:51 PM


Asked By MANORANJAN 13 Jul,2011 03:57:38 PM

This will be a very nice vehicle in current SUV segment as there is rough and tough thoughts are been smelt from the technology seen

Asked By NIKHILESH 13 Jul,2011 04:02:51 PM

Indian market has got the latest and safest SUV like MAN Tippers This vehicle will must break all sales record in SUV I wish best of luck

Asked By inderjaggi 24 Jul,2011 03:28:50 PM

i want this vicial where to book

Asked By vishnuvardhan 05 Aug,2011 07:50:20 PM

Hi , I am looking forward to have Tech details ,price and mileage

Asked By vinayak 22 Oct,2011 02:05:07 PM

This car is launched but still after 3 months no show in showrooms seems Force Motors are afraid to launch this product


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