Mahindra Alturas G4 Reasons To Choose This SUV

In India, the idea of purchasing a new car from a new brand is still not well acceptable. So, Mahindra has taken care of the same thing and launched the new Alturas G4 with its own badge instead of the original SsangYong Rexton. While products such as Bolero, Scorpio and XUV500 have been the bread and butter of the company so far, the new Alturas is expected to add some cheese to this layering. The Alturas G4 is the pinnacle of luxury and performance from the carmaker. The beefy Land Rover sized looks with 4WD and oodles of comfort, the new Alturas G4 has been introduced to disrupt the segment where heavyweights Ford Endeavour and Toyota Fortuner are ruling the roost. There is so much hype these days online about this car and the most important question arising in the minds of the enthusiasts is that is it a capable SUV against these foreign brands or is it worth to spend Rs. 30 lakhs on this car I was too asked the same set of questions by a few of my friends and the answer was yes for a number of reasons which will I briefly point out below:  Rs. 2-3 lakhs cheaper than Ford Endeavour and Toyota Fortuner Segment first quilted Nappa leather upholstery  9.2 inch high-definition touchscreen infotainment with Android Auto and Apple CarPlay  Ventilated front seats, best for blistering summer conditions in India  360 degree camera Segment first 9 airbags with host of other electronic aids including ABS with EBD, Brake Assist, traction control  Segment first electronic parking brake Flexible/foldable third and second row  2.2L 181PS/420Nm diesel engine which comes par with Endeavour and Fortuner lengthier, wider than Ford Endeavour and wheelbase more than any other car in the segment, means more space inside Having said that, there are areas where this car falls short such as low ground clearance of 180mm but this is still enough to tackle most bad roads. The real problem according to me is the brand factor and loyalty the carbuyers in India have towards Endeavour and Fortuner. Earning this trust and loyalty will take some time but I think in the end, Mahindra Alturas G4 will churn up some good sales numbers. As per my understanding, the new Mahindra Alturas will prove to be a successful product for the carmaker. May be it would not be able to beat these heavyweight but is expected to come equally in terms of sales.