Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, today announced that its iconic SUV, the Scorpio, achieved yet another milestone when it recorded its highest ever annual sales since inception. With sales of50,844 units during FY 2011-12 as against 43,451units during FY 2010-11, the Mighty Muscular Scorpio registered a growth of 17%. The Scorpio’s iconic status can also be gauged from its 1 million plus fan base on Facebook, yet another significant milestone. In fact, the Scorpio’s online community on Facebook is one of the largest online auto communities on Facebook India. The brand’s popularity is also evident on the Scorpio YouTube channel which has garnered almost 1.5 million views. The magic of the Scorpio is further seen in the array of impromptu fan clubs initiated by customers in the virtual and real world over the years.
Speaking on the milestone, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra, said, “This is a very proud moment for us, as the iconic and trend-setting Scorpio has achieved yet another milestone in the 10th year of its exceptional journey. This achievement reaffirms the brand’s popularity and confidence that consumers have reposed in the brand. Today, the Scorpio is one of the most admired and awarded brands within the Indian automobile industry”. Going beyond the vehicle itself, the Scorpio experience is woven into the cultural fabric of the country. A visible star on the silver screen, the Scorpio has frequently dazzled cine enthusiasts through its presence in a number of movies. For Scorpio enthusiasts, the chronicles of Scorpio have also been captured in a Coffee Table Book – “The Legend of Scorpio.”