An air of excitement in Gurgaon with BMW cars

The residents of Gurgaon witnessed a rush of adrenaline with an entire fleet of BMW cars dancing about on an exciting track s part of the Experience Tour 2015. The 7th iteration of the event took place in HUDA Grounds, sector 29, Gurgaon. The tour enables customers to get up close and personal with the BMW brand philosophy of technology and individuality.

The event hosted an exclusive BMW Individual Lounge, BMW merchandise on display and the futuristic i8 gracing its presence. Participants were involved in a drive on the BMW X range on a dusty slippery surface demonstrating the superiority of the smart all-wheel drive system equipped in these cars.

The other section involves customers driving the 1 Series, 3 Series, 3 GT, 5 Series and 7 Series on a closed slalom course. The drive is about fast lap times, cornering efficiency and emergency braking exercises. The cherry on top was the presence of the M range on BMW filling the environment with high-performance motoring. And if small and cheerful is to your liking, a MINI display will keep you engrossed.

Philipp von Sahr, President, BMW Group India, stated “BMW Experience Tour provides our customers in Gurgaon a first-hand experience of the exhilarating performance and superiority of BMW vehicles in a challenging and exciting environment. The Experience Tour is a very successful platform for us to connect with our existing and potential customers across the nation. With this unique initiative, we wish to take a step closer to them and make them experience Sheer Driving Pleasure in the true sense”.