Honda as an organisation is in a sleeping mode, I call it sleeping organisation, not interested in the market.
Market research has a poor understanding of customer requirements, service is less than average. Products are average. The sales and service team is equally uninterested in selling or engaging with customers.
Dealer network and marketing too is unaware, busy selling Honda City Customers
The line of product introduced in the past 5 years are almost dead products and unacceptable to any normal man.
BRV was a shock, after so much of fanfare, what we saw is a total cut and paste by design team. The team approving the design was even more shocking.
City and Brio are the only car which is up to mark and will continue to sell as it meets the level of design one expects and both are rightly priced.
Honda should learn something from Maruti and Hyundai, the way they are meeting the customer expectation, strongly balanced products are introduced at the right price and Quality.
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