Force cars
Force has a total of 3 car models available in India right now, including 2 SUVs and 1 Minivan.The starting price for a Force car is ₹15.95 Lakh for the Gurkha, while the Urbania is the most expensive model at ₹31.83 Lakh. The latest model in the lineup is the Urbania, which is priced between ₹26.34 - 31.83 Lakh.
Force Motors incepted by Late Shri N.K Firodia and now managed by CEO and M.D., Abhay N. Firodia is a popular manufacturer of cross country and multi utility vehicles, three wheelers, light and heavy commercial vehicles, buses and tractors. Force Motors is recognized as the Pioneers of mechanized public transport. The company has some 'firsts' of vehicles such as the famous Tempo, Matador, Mindor and Traveller. Force Motors at present manufactures the revamped version of Tempo, Tempo Trax utility vehicles. Force Motors for the first time is entering the mainstream car manufacturing and will give India, a brand new SUV named Force Explorer. The all new SUV to be built under Daimler will be equipped with a 2.2 L oil burner which is expected to offer a maximum output of 220 BHP. The SUV has been manufactured on a C-in-C chassis developed and designed internally by the company. An investment of 150 crores has been made towards the facility which would produce 24000 units of Force Explorer annually.
Force Motors was founded by Late Shri N. K Firodia in 1932. He initially imported and later began manufacturing of what we all know as 'Tempo', a popular three wheeler public transport, in collaboration with Vidal & Sohn situated in Hamburg, Germany in the year 1950. It is later on the 15th of Aug, 1957 a landmark year that the production of Tempo began with full swing by acquiring a small plant in Goregaon, Bombay (now Mumbai). The granted capacity by the Government was 80 vehicles per month and 1000 vehicles per year. The company's production was shifted in its entirety to Akurdi near Pune by 1964. The same year, the manufacturing of Tempo Viking, four wheeled trucks and vans commenced in the month of November. Government increased its licence capacity to 6000 vehicles per annum. The Tempo Viking was later equipped with a diesel engine which was named as the Matador, the production of which began in 1969. Force Motors' German counter part merged with Daimler Benz in the 70's owing to the rapid mergers taking place in that country. Force Motors, however continued in its endeavor for mechanization of transport and developed Trax, a vehicle which was exclusively designed and targeted towards the untamed roads in the rural areas. To upgrade its LCV range, the company started the production of Traveller under a licence agreement from German auto manufacturer, Daimler Benz. The facility was developed in M.P in 1987 in close coordination with Benz.
Force cars price list in India (July 2026)
Force car prices in India range from ₹15.95 Lakh to ₹31.83 Lakh (Ex-showroom). The top 5 popular Force models and their prices are the Urbania (₹26.34 - 31.83 Lakh), Gurkha (₹15.95 Lakh), Gurkha 5 Door (₹17.27 Lakh). Explore the complete price list of all Force models as of July 2026 below.
| Model | Ex-Showroom Price |
|---|---|
| Force Urbania | Rs. 26.34 - 31.83 Lakh* |
| Force Gurkha | Rs. 15.95 Lakh* |
| Force Gurkha 5 Door | Rs. 17.27 Lakh* |
Force car models Change Brand
Force Urbania
Rs.26.34 - 31.83 Lakh* (View On Road Price)Diesel11 kmpl2596 cc2596 cc114 bhp11, 13, 14, 17, 10 Seats
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Force cars comparisons
Key Highlights of Force Cars
| Popular Models | Urbania, Gurkha, Gurkha 5 Door |
| Most Expensive | Force Urbania (₹26.34 Lakh) |
| Affordable Model | Force Gurkha (₹15.95 Lakh) |
| Fuel Type | Diesel |
| Showrooms | 38 |
| Service Centers | 39 |
Force car FAQs
Force cars news
This is one of the more unique collaborations among many for Tata…
From mass-market cars to premium SUVs and EVs, short-form video content played a big role in shaping automotive conversations in 2025
The Mahindra Thar not only undercuts the Force Gurkha in terms of prices, but offers extra amenities and more safety features
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The showcase included models by famous brands like DC2 and Reddy Customs
Force user reviews
Very nice for long run. View from urbania is extremely satisfying. 17 seater best for family, Ac is powerful and seat is not smelling. Interior also very premium not fill that we hired it. Very large leg space and very comfortable. It's very luxury travel experience. Last 3 trip urbania is our partner and next 3 trip already booked, overall best vehicle family travelling.Read More
Very good offroading car and indian person like this car. it is very beautiful. Look and performance is best and invest of money for middle class family. This is looking like thar and water level crossing is fast compared to thar and my personal choice and guides to buy the car. So buy the car and enjoy this feature of it.Read More
Very nice car. Gurkha budget friendly vehicle Comfort in driving, sufficient space Build quality is awesome, very good power performance, specious seat. It is true and hardcore off-road SUV. Ground clearance is very high make it perfect for high terrains. Adventure lovers go for this car. Driving position is very good .Read More
Ground clearance is really a disadvantage. Good for taxi drivers who used to taxi for tourists.
Seriously compare to Thar with this car and look under the features and safety, there are many things which the Gurkha is not providing.Read More
Force Expert Reviews
Force car videos
Force has 11 videos of its popular & latest car models. Watch our detailed videos to know the prices, features, specs & car review in Hindi.
- 22:24Force Urbania Detailed Review: Largest Family ‘Car’ In 31 Lakhs!1 year ago 209.5K ViewsBy Harsh
- 14:34Force Gurkha 5-Door 2024 Review: Godzilla In The City2 years ago 27.8K ViewsBy Harsh
Force car images
Force has 97 car images. Force has photos of interior, exterior & 360 degree view of its popular & latest car models.
Force dealers
Force questions & answers
A ) As of now, there is no official update available from the brand's end. We wo...Read More
A ) Force Gurkha features a seating capacity of 4 persons. The new seats with fabric...Read More
A ) The Gurkha is probably the most comfortable ladder-frame SUV on broken roads. Th...Read More
A ) It would be unfair to give a verdict here as Force Gurkha hasn't launched. S...Read More
A ) It would be too early to give any verdict as Force Motors Gurkha 2020 is not lau...Read More