Ford Cars were a brand constantly known for their cost effective luxury vehicles which made them the fifth largest automobile manufacturer in the world. Over the years technology evolved and so did the products from Ford. What started off as a humble attempt to create affordable automobiles for the middle class Americans, soon turned into a brand that could not be left unnoticed as it conquered almost every aspect of automobiles. With its luxury segments, iconic Lincoln and a key share in the Aston Martin and the globetrotter in the form of Ford Endeavour, the company evolved into a major force in the automobile industry. This is reiterated as the Ford Fiesta. Since its first generation in 1976, Ford Fiesta received multiple facelifts and design modifications and engine upgradations which made the name a relevant one to any decade and generation. This constant adaptation of technology in the most presentable way, is something Ford has excelled in doing over the years. The sixth generation of Ford Fiesta features an option between advanced TiVCT petrol engine and the TDCi diesel engine. Irrespective of the engine choice, efficiency as a whole is improved according to Ford. With voice control and Bluetooth options positioned in the most convenient position with respect to the driver, so that the driver need not lose his driving grip. The interiors are refreshing in terms of the mobile phone inspired consoles which spread like wings over the remaining controls on the control cluster. The cruise control included is the first in its class, paving the way to innovation as Ford always does. As a part of the new generation launch, the key people of the Ford Motors such as Michael Boneham are shown explaining the uniqueness of the Ford Fiesta.
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