Tata Nano sales graph dispirited even after temporary recovery

Published On Oct 04, 2011 12:34 PM By Meenal for Tata Nano

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Tata Nano has witnessed a good sales number in September this year. Tata Motors managed to find 2,936 customers for Tata Nano in September compared to its 1,202 units sold in August. However, in the broad eye-view, the sales of Nano hatchback are actually falling down heavily, all thanks to fire catching incidents of Tata Nano tarnishing the image of the car, volatile petrol price and closure of Nano manufacturing plant in Sanand, Gujarat for a few days because of maintenance and production realignment, as reported by the company.

Tata Nano

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Looking at the sales graph of this cheapest car in India, it can be gauged that the car sales have plunged in the recent months. In July this year, Tata Motors sold a decent 3,260 units of Nano hatchback. Back in June, 5451 Tata Nano cars wre sold. Even before this, a very handsome sales figure of 6515 Nano cars put smile on Ratan Tata’s face. And just a month before-in April-this car did wonders in its history of 13 months in Indian market. A record 10,012 number of Tata Nano hatches were sold in India which was 184% higher sales number than April, 2010.

Tata Nano

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Comparing these sales figures to the September mark (2,936) is like comparing an elephant to an ant. Tata Motors came with a new low down payment scheme to push Nano sales in August, but all its measure failed miserably due to the bad image it is carrying with itself. Tata Nano future seems to be gloomy as the small car just sells one eighth of the Maruti Alto’s numbers, which is the next least priced car in India. However, speculations are emerging about Tata Motors bringing in a diesel variant of Tata Nano, albeit the company is tight-lipped about the launch of diesel engined version of the Nano. Only time bears the destiny of Tata Nano that whether it will revive in Indian market or it will gradually phase out.

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chanakya

Oct 4, 2011, 2:14:48 PM

Tata Nano is gonna be a huge success when its Diesel variant is released. Come on guys, only middle class customers buy the Nano. With petrol around 75rs, its difficult to maintain even a 100 cc motor bike. How can a middle class customer maintain Nano whose mileage is 20??? Ok, for a car, its a decent mileage. But for a person whose salary is 15000??? It would show some increase at least if its CNG variant is released.