Tata eyes to penetrate rural market to rev up sales

Modified On Feb 02, 2012 02:19 PM By Meenal for Tata Nano

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Well known utility vehicle and passenger car manufacturer, Tata Motors has made an official announcement that the company will now amplify its presence in the rural and semi-urban parts of India. This is a step to rev up its sales volumes by targeting the consumers. Tata Motors is currently venturing into these areas to boost the sales volumes of its small car, Tata Nano. The firm had a roller coaster ride since the time it launched Tata Nano into the Indian car market. It came with the most attractive tagline, ‘World’s Cheapest Car’, but failed to charm the consumers.

Tata Nano

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It now appears that the firm has resolved the problems and filled the loopholes, which has thereby helped the 2012 Tata Nano in gaining an awe-inspiring response. In order to raise the sales of Tata Nano, Tata Motors displayed the CNG variant of Tata Nano at the 2012 Auto Expo and plans to launch this variant in the Indian car market in near future. The company is trying its level best to accentuate on the fact that Tata Motors is proffering consumers to take away Tata Nano home for a down payment of merely Rs. 15000. Of late, the VP of Tata Motors (Commercial), Mr. R. Ramakrishna, inaugurated four new dealerships in Sikandrabad and Hyderabad.

Tata Nano

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At the occasion, he stated that these new dealership is an integral part of Tata Motors’ promise to the amplifying list of consumers in these regions. Furthermore, he also mentioned that the company has not undertaken any kind of decision about raising the prices of its vehicles in contrast to other companies like Hyundai and Maruti Suzuki, who raised its car prices in January 2012. With this kind of augmentation in the dealership network, Tata Motors will certainly see a significant amount of rise in the sales figures.