Maruti Swift completes 5 glorious years in India

Maruti Swift, one of the most popular and most sought-after premium hatchback from Maruti in India, has completed its five glorious years in Indian automobile industry, on Tuesday. The Swift model was introduced in India as Maruti's most expensive compact car, in Year 2005. Interestingly, Hyundai Getz, the lone competitor of Maruti Swift at the time of its launch in India, is on the verge of phasing-out from the country due to lowering down sales.

The sales figures of Maruti Swift has crossed the mark of 4.5 lakh units since its launch in India, five years back. Still, the high demand it enjoying since last five years, is not seems to be going down, taking into consideration its long waiting period of 2 to 4 months, in India.

In the initial year of its launch about 61,200 units the Swift model were sold in India, which was much higher then the target company had aimed for it of 50,000 units. The Swift model is among one of the most sought-after models in not only India but also in many foreign markets including Japan, Europe. In the Denmark, Swift had topped the chart in year 2006, and is among top three since then.

The launch of Swift Dzire, a sedan version of Swift model, which was rolled-out in India few years back, has taken the company to a new horizon of success with acquiring the top spot in the entry-level sedan segment in the initial months of its launch in the country.

However, the almost monopoly of Maruti Swift in hatchback segment has been threaten by new entrants of this segment including Volkswagen Polo and Ford Figo. In the coming months the competition for Swift is going to be very tough as many new cars are all set to enter in this segment including Nissan Micra in July 2010 and Toyota Etios in Dec 2010.

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