Mahindra Description :
Mahindra cars in India have been pretty much a synonym for utility vehicles in our country. It was founded as Mahindra and Mohammed by K.C. Mahindra, J.C. Mahindra and Malik Ghulam Mohammed in 1945, but after India's independence, M.G. Mohammed moved to Pakistan. Consequently, the company's name was changed to Mahindra and Mahindra in 1948. Mahindra and Mahindra Limited first started trading steel in 1955, but soon ventured into manufacturing general purpose utility vehicles. They started with licensed assembly of the iconic Willys Jeep, eventually establishing themselves as the Jeep manufacturers in India. Mahindra and Mahindra later branched out into the manufacture of light commercial vehicles and tractors. Mahindra cars have always been lauded for its contribution to India's automobile sector. Case in point, the 21st rank in the list of top companies in India in Fortune India 500 (2011). US-based Reputation Institute also listed Mahindra and Mahindra among the top 10 Indian companies in the 'Global 200: The World's Best Reputations' list.
But what makes Mahindra cars so important for the nation's automobile sector is their flagship utility vehicle Mahindra Scorpio. More than 65 years have passed since the company was first established, and they still continue to lead the segment with premier utility vehicles like the Mahindra Scorpio and Mahindra Bolero. Mahindra cars in India are not only rugged and reliable, but also environment-friendly and fuel-efficient. It is this promise and the consequent deliverance of quality along with technology that has taken Mahindra and Mahindra way beyond India's national boundaries. Their cars have made their presence felt throughtout the world, especially on and off the roads of Australia, Europe, Latin America, Malaysia, South Korea, and South Africa. They have partnerships with international companies like Renault SA, France and International Truck and Engine Corporation, USA. Moreover, Mahindra and Mahindra Limited also has global subsidiaries, which includes Mahindra Europe Srl. (Italy), Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Limited.
However, Mahindra and Mahindra did not foray into the passenger car segment until 2007. It was in that year, when the first passenger-oriented Mahindra car in India, i.e. Logan was launched under the Mahindra and Renault joint venture. And they have been aggressively expanding their portfolio, and have now added many able cars like Mahindra Xylo, Mahindra XUV 500 and the latest, Mahindra Quanto. Other than that, Mahindra also has a controlling stake in the electric car manufacturing company Reva, which is now known as Mahindra Reva Electric Vehicles Private Limited. Other than much powerful Mahindra cars, Mahindra and Mahindra also offers customization services in addition to the top-notch pre and after sales service through its wide-ranging network of dealerships and service stations spread across the country.
Mahindra History :
Mahindra & Mahindra Limited (M&M) is a major automaker in India. It is the flagship strategic business unit of the Mahindra Group. The company was set up in 1945 as Mahindra & Mohammed.. Later, after the partition of India, Mr. Gulam Mohammed migrated to Pakistan and became that nation's first finance minister. The company first traded steel with suppliers in England and the United States. Real business activity of M&M began by assembling complete knock down (CKD) Jeeps in 1949. the company expanded to indigenous manufacture of Jeep vehicles with a high level of local content under license from Kaiser Jeep and later American Motors (AMC).
The company completed 60 years of business in 2005. Originally awarded a contract in 1942 in India from the U.S. Willys firm for military Jeep production during WWII. This evolved into manufacturing of general-purpose utility vehicles for the Indian and other world markets in 1945, M&M first became well known as the maker of one of the original U.S. designed Jeeps in India. Mahindra continued to build the original Willys designed Jeep CJ3B in India up to present day and now has some updated designs as well.