Toyota Etios Review

Toyota till now had been a niche player in India with its all its passenger cars catering to the higher class of the society. That had been their strategy in India and every other country they were present till date. But they soon realized that in India, the fastest growing passenger car market, it was just not enough to have models catering to the elite, as every other car sold is either a hatch or an entry level sedan. To make their presence felt in India, they had to come down to the mass market, making cars for the common man in India. It was something they had never done before, not only in India, but anywhere else. They had to come up with something targeting an area dominated by the homegrown automakers like Maruti and Tata; and challenging them at their own turf, let alone beating them was always going to be tough. But Toyota had a vision, to capture 10% of the Indian car market by 2015. An entry level car so unique and belonging to a class of its own, without compromising on the renowned Toyota Quality standards was the need of the hour. Hence the Etios was born, to propel forward the cruise of Toyota in India to the next higher level.