A car that changed the Indian
Honda came up with their new designed city in 2002-03, which proved to be their best product in that segment and even today a customer is very naturally attracted to this car for its aesthetic looks and value for money.
It starts with the Brand name in the brand conscious society of a developing nation, where the social status and status symbol has big place in the society, so HONDA assures you a reasonably high social spot.It occupied a social chit chat subject in parties and amongst families.Then is the value for money which gives you the best and latest of technology put together in a very fashionable and aesthetically sexy and appealing manner. A City whether driven by a senior corporate president, a elegantly dressed lady, young blood in their funky gear or chauffeur driven makes it look made to perfection. Its interiors are of high quality, the comfort it offers to senior citizens or if you are on long drive in unmatched. The variety of models and colors it offers you confuses the customer because each looks better than the other. Its maneuverability in city roads or in the hilly gives you confidence and sense of safety and security. Then CITY under went some amazing changes to sun the customer and entire market with new styling of its lights they added run roof and also came up with the diesel engine CITY.
This was the actual blooming of the flower called CITY into a full bloom in every nook and corner of the townships across India and made it virtually Omni present. Even today CITY stands in my drive way and I feel good about it.
Lt Col Sunil Khorana
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