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One of the most prominent luxury car makers in India, Mercedes-Benz is planning to dock into the mid-range car segment in the country. This would surely mean that Mercedes-Benz will take its premium brand to masses in India. Rumor has it, the new models of Mercedes-Benz in mid range car segment could be launched in the next 2-3 years. These cars in India will surely create waves in the Indian car market. As per the CEO and MD of Mercedes-Benz India, Mr. Peter Honegg, the firm is mulling to dock into the mid-range car segment in the Indian car market in next 2 to 3 years. Entering into the mid range car segment, Mercedes will attract much larger masses and this will in turn boost the sales in India.
Posted On | October 07, 2011 | 2461 Views
In an attempt to explore new avenues for its luxury cars in India, Mercedes-Benz India Limited has decided to enter tier two and tier three cities in the country. As part of the initial expansion spree, the company aims to sell around 50 units per year in these cities.
Posted On | April 30, 2011 | 1139 Views
Mercedes-Benz India, one of country's leading luxury car-maker, is all set to launch its next-generation direct injection petrol engines, pn 13th of this month. The new engine will be using a sophisticated petrol direct-injection technology, with spray guided combustion process. The new engine, which has been named as CGI engines, will be using the all new piezo-injectors.
Posted On | May 12, 2010 | 922 Views