Elegant, Powerful, the unmistakable Aston Martin. The video starts with this introduction that explains century old ethics and expectations and excellence the company has consistently lived up to. Adding another masterpiece to its credit, the company launched the new Vanquish in London. England has an old affair with the Aston Martin Vanquish due to the concept version being displayed in the Bond film ‘Die Another Day’ in 2001. The new version of Vanquish redefines the term GT by offering an unmatched experience that perfectly suits the Grand Tourer range. Aston Martin Vanquish has the V12 engine which was the most trusted and lauded engine in fighter planes and aircrafts during World Wars. The engine, which provides a unique sound, amazing performance and remarkable power gives the Vanquish the exclusivity consumers expect from the maker. Aston Martin hopes to build history around its Vanquish, that will last for another century. The launch is attended by the auto enthusiasts of the legendary company and proud owners of Aston Martin too. The event featured merchandise for the Aston Martin fans. Attendees were treated with Louis Roederer champagne to give the special feel which the Vanquish has to offer. The merchandise also included Jaeger leCoultre’s designer watches made in collaboration with the automobile company, John Lobb’s shoe collection and Aston Martin apparel which included suits, jackets and associated accessories. The Vanquish has a spacious boot catering to the long rides. Attendees are offered interior trials involving seating in the variant coloured models. The press was actively attended to in terms of information relayed, filling in the details and specifications of the GT.