The Thar Roxx is available in two broad variant lines, MX and AX, and is priced from Rs 12.99 lakh to Rs 20.49 lakh (introductory ex-showroom pan-India)
The entry-level petrol variants of the Mahindra XUV700 are more affordable, but the Alcazar undercuts top-spec variants of both of its rivals by over Rs 2 lakh
The funds raised from the auction of the first customer unit of the Thar Roxx will be donated to any one of the four non-profit organisation based on the winner’s choice