Tata Nano Superdrive – a journey through India

To celebrate the inauguration Tata Nano's new plant in Sanand a fleet of 9 Tata Nanos driven by prospective customers, who participated in an online contest, began a country-wide drive, called the Nano Superdrive, from Sanand on 2nd June. The drive was flagged off by Mr. Ratan N. Tata.

Published On Jun 08, 2010 20:13 IST

Published OnJun 08, 2010 20:13 IST

Last Updated OnJun 08, 2010 20:13 IST

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To celebrate the inauguration Tata Nano's new plant in Sanand a fleet of 9 Tata Nanos driven by prospective customers, who participated in an online contest, began a country-wide drive, called the Nano Superdrive, from Sanand on 2nd June. The drive was flagged off by Mr. Ratan N. Tata.

Tata Nano Superdrive will be an enchanting 26 day voyage, wherein nine Tata Nanos will circumambulate India on three different routes identified by Tata Motors. Tata Motors has given prospective customers an opportunity to drive these Nanos on select routes, and enjoy the car in the real-world.

Each route has been christened after our tri-coloured national flag namely ‘The Saffron Route’, ‘The White Route’ and ‘The Green Route’ keeping with the theme of the country-wide drive. Tata Motors has specially festooned each Nano with a theme and these 9 Nanos will travel through diverse terrain, covering the length and breadth of the country.

Along the route, in every city visited, the cars will halt at landmarks and at malls where customers and walk-ins will have an up-close experience with the Nano and its unique features. Tata Motors will organize a celebration ceremony for proud Nano owners to rejoice a successful year of sales and deliveries of the Tata Nano.

The Nano Superdrive will cover a distance of 15,000 km touching 36 cities in North India, Central and East India, West and South India, before converging at Sanand on June 28.

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<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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