HM Launches BSIV compliant Ambassador 'Encore' at Rs 4.98 lakh

Home grown carmaker, Hindustan Motors has now launched the BS-IV compliant diesel Ambassador at Rs 4.98 lakh (ex-showroom, Kolkata) under the 'no-refusal' taxi segment. Named as Ambassador Encore has also begun from yesterday. Buyers in the replacement taxi segment will be able to avail of a handsome reduction in the announced price.

Published On Sep 02, 2013 11:06 IST

Published OnSep 02, 2013 11:00 IST

Last Updated OnSep 02, 2013 11:06 IST

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The government of West Bengal has recently issued 2000 permits for the no-refusal taxi segment, and now another 2000 permits will be released in November, this year. So, the C.K. Birla Group owned HM is expecting a good share of sales from these lots.

Mr. Uttam Bose, Managing Director & CEO, Hindustan Motors Ltd., stated, “It is a game-changing offer from HM which has always accorded highest priority to customers’ needs and purchasing power. The company made significant investment in terms of money and man hours to upgrade its BS III 1.5-litre diesel engine to BS IV standards and OBD 2 level. Yet it has chosen not to pass on the expenditure to customers. Through value engineering and cost-efficient manufacturing, HM is able to offer Ambassador Encore at this amazingly low price without any compromise on quality.”

With the launch of Ambassador Encore, the HM will now be able to sell the vehicle in 17 Metropolitan cities where BS III compliant cars were banned in 2010.

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<p>A totally people's person Vikas Yogi ventured into journalism 5 years ago. He started his career as a journalist for an online media agency, where he worked on few of their best online projects. Later on, he was given command of their entire content development division, where he single handedly managed and developed content for various domains ranging from Telecommunications, Electronics, Home Appliances, Fashion, Lifestyle to his favorite 'Automobiles'.</p> <p>He has spent more than 3 years writing about the automobiles and being a car fanatic, he has got the right blend of enthusiasm and knowledge that is required to keep the readers' spirits up. Known for his wits and puns, Vikas is leading a team of journalists as an expert on automobiles but surely not limited to being one.</p>Read more

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