Car Market witnessing a flurry of buyers

The Indian automotive market is blooming like never before. Major car makers across all segments are busy redesigning their existing range or are involved in launching brand new cars in the Indian market. The purchasing power of the Indian buyers also seems to be on an all time high as the rush and blitz at various company showrooms is maddening.

Published On May 31, 2010 13:45 IST

Published OnMay 31, 2010 13:45 IST

Last Updated OnMay 31, 2010 13:45 IST

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With the demand increasing at a lightening speed, the car manufacturers are finding it difficult to meet the demands but are happy with such a positive response from the buyers. Most of the car models, whether they are the existing rulers are new entrants, are witnessing long waiting periods that on an average is around 2 months.

Maruti Swift has been the pride of the company since the time it was launched. Both Maruti Swift and Maruti Swift Dzire have waiting periods of upto two months. Joining the league is the Van-based model Maruti Eeco. Ford Figo, Volkswagen Polo, Chevrolet Cruze and Chevrolet Beat are the latest entrants in the Indian market and have already become immensely popular amongst the buyers.

The buyers are seen lined up at the company showrooms carrying the booking amounts, to be amongst the early buyers and make efforts to shorten the waiting periods. These companies are forced to ramp up their production in order to meet the demands. Ford and Volkswagen have already started with the second round of manufacturing.

Ford India is also planning to recruit 700 new employees with a view to meet the demands and occupy the expanded manufacturing capacities. One model that needs a special mention in this regard is Toyota Fortuner, an SUV that has been immensely popular ever since it was launched. Toyota Motors had to indeed stop further bookings of the car as the demand was much more than the company had expected.

Read More on : Ford Figo review

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Vidyadhar

<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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