In India, the zealous and festive mood of Diwali is considered as a good time for launch of any vehicles since the purchases are way higher than any other time of the year and this helps in giving good initial traction to the product. Another prospective launch at the time of Diwali this year is that of the Bajaj RE60 four-wheeler. The RE60 is an attempt from Bajaj Auto which aims at the replacement of the omnipresent autorickshaw. This dominant player of the auto industry has been pretty secretive about the launch of RE60 four-wheeler but this information has been confirmed by the vendors that supply parts to Bajaj Auto.
The company constructs its three-wheelers at its Aurangabad’s plant and the Bajaj RE60 4-wheeler is also expected to be manufactured there only. With an approximate price of Rs. 1 lakh, the RE60 would emerge as an unmatchable product and would undercut the prices of autorickshaw by a huge margin. According to the company, the RE60 cannot be considered as a car but it can be considered as a passenger vehicle that can perfectly accommodate four adults. The Bajaj Auto will be offering this neoteric product in two variants – one as an entry level and another with more comfortable features.
Also on the cards is a goods version of RE60 whose launch is expected to follow the four-wheeler. Initially the RE60 will derive power from a 200cc, single cylinder, liquid cooled engine that is capable of generating a peak power of 20 BHP and delivering a mileage of 35 kmpl which will be the USP (unique selling point) of Bajaj RE60. This four-wheeler is also claimed to produce the minimum amount of emissions which stand at 60 grams of CO2 for every kilometer. Bajaj Auto is also expected to launch a CNG version of the same as time progresses. Nissan, Bajaj and Renault started a project together known as Ultra Low Cost (ULC) car project and the RE60 has been developed under it. As per an earlier plan, Bajaj was supposed to develop the car and Renault and Nissan were supposed to sell it with their name tag. But the two stakeholders Nissan and Renault have not provided any confirmation on whether they would sell this product under their brand name or not.