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    Audi to invest massive 22 billion EUR in next five years

    Audi has disclosed its plans of invest around €22 billion in the next five years (2014-18). This will be used for new models, innovations and the continuous expansion of the worldwide production network. 70 percent of the total money will be spend for new models and technologies. More than half of the planned investment will go to the Ingolstadt and Neckarsulm sites.

    Vidyadhar
    Vidyadhar
    Published On Dec 28, 2013 16:11 IST
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    Published OnDec 28, 2013 16:11 IST
    Last Updated OnDec 28, 2013 16:11 IST
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    Rupert Stadler, Chairman of the Board of Management at AUDI AG, views the current investment program as an important component of the company’s growth strategy: “We had set the goal of 1.5 million deliveries per year by 2015, but we already achieved that quite comfortably in 2013. We are now decisively steering towards our next milestone of two million deliveries. This is why we are keeping our foot on the gas regarding investments and why we are hiring new employees in 2014.”

    The company earlier said that it aims to deliver around 2 million vehicle per year. The company wants to expand its product range from the current 49 models to 60 different models by 2020. In addition to developing new models and alternative drive concepts, the current investment program also provides for the next generation of fuel-efficient engines, which will enable Audi to meet stricter emissions legislation worldwide.

    In addition to the innovative Audi A3 Sportback e-tron and A3 Sportback g-tron, the brand with the four rings plans to launch the third generation of its design icon, the Audi TT Coupé, on the market in 2014. Just a few weeks ago, Audi also announced that it will be producing the new Audi Q1 in Ingolstadt starting in 2016. At the same time, Audi is expanding its production facilities around the world.

    Furthermore, Audi has plans to begin producing again in Brazil, starting in 2015. In São José dos Pinhais, the Ingolstadt-based car manufacturer will produce the new A3 Sedan and the Audi Q3.

    Read More on : Audi Q3 review

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    <p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content &amp; social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment.&nbsp;</p>Read more

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