Audi India to increase prices from 1 January, 2014
Like BMW Group, the another German luxury carmaker Audi India has announced to increase its prices across all the model range. The hike would be effective from January 2013. There would be straight increase from 3 to 5 percent on all car models.
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Joe King, Audi India head, said, While Audi has exhibited a strong sales performance in 2013, the overall market scenario has remained challenging. Various economic factors have put pressure on our business model and resulted in the necessity to increase our prices. Continuing our focus on the customer, we have ensured that the impact is as minimal as possible. Additionally, we are offering the customers customised and innovative finance options from Audi Finance which will make their purchase more attractive.
Earlier this year, the company raised the prices of its Indian lineup, yet they managed to sell 1,002 units in the month of October 2013, a 17.8 per cent increase in sales as compared to October 2012. Moreover, the company is all set to become the first luxury carmaker in the country to achieve the mammoth 10,000 sales number in a year. It also plans to open 34 dealerships across the nation which would serve to their business.
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