The way of Aston Martin Vantage
Aston had sold more than 5000 cars for the first time since 2008 and was on course to declare a phenomenon that so few of the company's proprietor's have consistently known profitability. Aston?s punishing tide of aggregated losses year after year had finally turned. Now consider that happened while the most successful and biggest selling the individual model in Aston's history, the V8 Vantage, was in effect in running out. Has the time finally come to lay to rest that infamous quip of 1980s chairman Victor Gauntlett, that the only way to make a small fortune out of Aston Martin is to start with a large one. The subject of this week?s road test, the all-new Vantage, should offer an answer. How much more quickly can Aston?s fortunes are transformed than is currently happening, you might wonder. Is this the car to deliver lasting stability for its maker as well as short-term success. And if it really is to be the bedrock on which that grand transformative 'Second Century plan is built, is it good enough to withstand the pressure. The new Vantage, which is set to remain Aston's entry-level model for the foreseeable future, certainly seems to have been forced into the spirit of ambition. Making the switch from an atmospheric V8 engine to a significantly more powerful and much more torque-rich turbocharged V8 from strategic partner Mercedes AMG, it adopts Aston?s new bonded aluminum platform and has the most purposeful mechanical specification of any Vantage to date
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