Jaguar F-Type

Jaguar F-Type

Ever since Tata Motors acquired the British multinational car manufacturer Jaguar, innovation and creation was just a blink away. After revamping the entire functioning of the company, Tata Motors successfully put back Jaguar on the sales track. The company was always sensible in its designs and manufacturing ethics but the Paris Motor Show in 2012 proved that the company can also be innovative by introducing three variants with separate engines. A 3.0-litre Supercharged V6 petrol which further came in two variants of improved power and the third being a 5.0-litre Supercharged V8 engine.
The advertisement depicts the 3.0-litre Supercharged V6 engine and employs Forced Induction Technology thereby delivering smooth, refined power efficiently. The petrol engine roars like a true jaguar making the drape covering it flow like waves. Red signifies aggressiveness, elegance and power. The drape covers the car like a magician covering his greatest magic trick. Jaguar did create a magical effect by tapping into the untapped potential of the V6 engine that roars too quick for heartbeats to catch up with. Flowing like the wind and disappearing before being seen, the video not just depicts the subtle exteriors of the new F-type but also the speed and performance it offers. Symbolically, it insinuates that the vehicles disappears due to its high speed and moves like waves not letting the drape fall, fixing it in the air. The new Jaguar F-type teaser is launched to create an anticipation for the car which the advertisement carries with extreme elegance. 

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