3D Projection mapping, a new concept to the Advertising World

3D Projection mapping, a new concept to the Advertising World

According to the definition of 3D projection mapping, it is a technique of mapping the three dimensional points on to a two dimensional plane. The projected object is made to look with 3D effects creating an illusion to the human eyes. In this video, we are able to see the car standing on a platform, where the visual effects are created, such that it looks hollow at a point of time, then just with the outline of the car. Later an illusion of the car wheels moving is created, followed by the feeling of the car moving on its wheels traveling down the road with a change of scenery. This is all an illusion as the car had been standing there on the same platform motionless. This technology is now in India with the Green Hippo Tool marketed by M Audio Visual and Transhuman collective.

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