The Italian sports icon Ferrari has been redefining automobiles since 1929. The entire range of cars Ferrari offers is an exclusive elite class which many luxury cars aspire to reach. The legend came back with another amazing car Ferrari F12berlinetta that features a V12 engine. The advertisement Ferrari created for the car is not just an indication to the way they design cars, but the way they choose those ways. The advertisement explains individual elements being used to create the masterpiece called Ferrari. The engine's visual description is followed by another light metal being used to design the framework. The car is made available in red colour for the video. The molten metal is shown with corresponding parts created with it, starting with the engine. The lightweight material used to design the engine helps maintain the much required power management and fuel efficiency along with the aerodynamic effect, so that heavy weight would not sabotage the speed. Ferrari has always been known for the aerodynamic design that creates a perfect GT class vehicle. The grooves in the front help the vehicle in easing out the drag effect and leaving the vehicle to go in a direction specific motion instead of whistling at the turns.
The Ferrari F12berlinetta features striking interiors which define the sport needs. The car has the normal paddle shifters, driving mode controls for better handling of the car. The pickup seems amazing. The braking around the corners seem to offer stability and performance to high standards.
Following the beautifully created advertisement for an equally elegant car Berlinetta from the gods of speed, Ferrari, the company launched the making video of the advertisement. Though a company of Ferrari’s stature doesn’t require advertisement as there would be a constant anticipation among public for the company’s launch. Still, the advertisement seems to be made with a specific need of addressing the need to take pride in the company itself for a while by cheering over the masterpiece they created. The behind the scenes clip shows the way Ferrari’s ethics have been translated to screen. The technology and elegance a Ferrari offers is perfectly displayed in the advertisement which clearly indicates the efforts put behind making such an advertisement.
The behind the scenes view suggests that the advertisement had high production values with indisputable creativity in portraying the automobile brilliantly. Helicopters and high performance SUV’s are used to keep up with the speed at which the vehicle was desired to be shot at. The visual communication, which was top notch as evident in the advertisement, was smoothly handled by showing the car out of mist in corners, showing the braking and handling features as a standout forte. The elements used, which was shown for individual elements such as engine and framework, were shot by using actual elements in high frame video capture. The effects are embedded efficiently and the efforts in achieving the same were obvious by the storyboard creation for the script. Ferrari F12 Berlinetta features a V12 engine with a high speed pick-up at 120 kmph in 3.3 seconds.
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