Look and Style The vehicle looks are appealing but the main point is pricing.If the Diesel version basic model is priced near the price of Maruti Swift i.e 6.50lac -6.75 lac[on road price] and the Top varient 7.75 lac-8.0 lac[on road price] then it would definately make a mark and would be a big challenge for other car co.s.If price higher then the buyer would have morte choice. The length of car is less than 4000mm thus saving in Excise just like new swift dezire.Therefore the co. would have to be very particular about pricing else this effort of co will not pay much as THIS IS INDIA and the car with VALUE FOR MONEY CAN ONLY WIN THE RACE#
As for Brand name or looks in this segment which is volume segment one can charge Rs-50000/[0.50 lac] premium but not more than that else what happened to HONDA JAZZ before the decrease in price.
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