ECO SPORT if pricing ATTRACTIVE then a big Challenge for other cos

By Vikas Parmani August 01, 2012 | 1726 Views

Ford Ecosport

Ex-showroom Price Rs. 6,75,000
Get On Road Price
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Look and Style   The vehicle looks are appealing but the main point is pricing.If the Diesel version basic model is priced near the price of Maruti Swift i.e 6.50lac -6.75 lac[on road price] and the Top varient 7.75 lac-8.0 lac[on road price]  then it would definately make a mark and would be a big challenge for other car co.s.If price higher then the buyer would have morte choice. The length of car is less than 4000mm thus saving in Excise just like new swift dezire.Therefore the co. would have to be very particular about pricing else this effort of co will not pay much as THIS IS INDIA and the car with  VALUE FOR MONEY CAN ONLY WIN THE RACE# As for Brand name or looks in this segment which is volume segment one can charge   Rs-50000/[0.50 lac] premium but not more than that else what happened to HONDA JAZZ before the decrease in price.
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Ford Ecosport Review Scorecard

  •  
    Last 3 Months
    Last 6 Months
    Over-All
  • Positive (4-5)
    2
    4
    37
  • 0
    0
    9
  • Negative (1-2)
    1
    3
    20
  • Total Reviews
    3
    7
    66
  • Avg Rating
    3.67
    3.14
    3.36

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