Michelin announces association with FIA Formula E Championship
At the 65th Frankfurt International Motor Show, Michelin announced that it has become the official tire-supply partner to the FIA Formula E Championship, World’s First Global electric race series, for the first two years, having been awarded the contract by the Fédération Internationale de l’Automobile (FIA) in March 2013.
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Michelin has joined hands with Renault as the official tyre partner for the much-anticipated Spark-Renault SRT_01E fully-electric single-seater. Using the very latest technology, the SRT_01E aims to push the boundaries of what is currently achievable in electric motorsport, whilst ensuring a balance between cost-effectiveness and sustainability. At the presentation of the Spark-Renault SRT_01E Formula E electric single-seat racecar (which will be used by all teams during the championship’s first season) during the Frankfurt International Motor Show, Michelin unveiled the tires developed specially for the new car, which are revolutionizing the design of tires for single-seat sports cars.
“Innovation is in Michelin's DNA and such partnerships allow brands to be at the center of cutting edge motorsports technology, transferring the experience of the track to the street for the evolving customers. Michelin’s association with FIA Formula E Championship reinforces that automobile racing can provide tangible solutions to issues involving the mobility of people and goods. We are convinced that the upcoming championship will prove to be the urban mobility laboratory of the future” says Serge Grisin, head of Michelin’s automobile racing operations.
