Mercedes India forays into used car business
Mercedes Benz India, the largest car luxury car maker in the Indian market, has entered the used car business with the launch of its new company certified pre-owned car outlet in the country. The move of starting a used car business here can be seen as a part of company's long term expansion plans. The company would sold these used-cars through its authorized dealerships in India.
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Mercedes Benz India, the largest car luxury car maker in the Indian market, has entered the used car business with the launch of its new company certified pre-owned car outlet in the country. The move of starting a used car business here can be seen as a part of company's long term expansion plans.
The company would sold these used-cars through its authorized dealerships in India. Comprehensive evaluation and refurbishment criteria, scientific tools for audit and inspection as well as manufacturer-backed warranty go into the making of a certified proven exclusivity vehicle. The dream of owning a Mercedes-Benz thus becomes even more achievable, said Mr Wilfried Aulbur, MD and CEO of Mercedes-Benz India. He added that Now the company is bringing this to India to make the dream of many customers to own a Mercedes Benz even more achievable.
Mr Aulbur further elaborated that through the launch of new pre-owned car outlet customers can now own a Mercedes Benz for as low as Rs 15-18 lakh as against Rs 26-28 lakh for a brand new, entry-level C Class model.
There is a significant potential for the Mercedes Used cars in the Indian market as the company has now been operating in the country for more then 15 years. Mercedes Benz India has sold more than 30,000 cars in the country's auto-market till now. With this, the company is also planning to foray in to the business of car finance, in a bid to boost-up its sales asit is looks to compete aggressively against is rivals in the Indian market including BMW and Audi.
