Carnation Auto forays into premium car servicing business

Carnation Auto, a brain child of ex-Maruti Suzuki chief Jagdish Khattar and a leading multi-brand car service provider, announced on Friday that it is starting a premium car servicing facility in Gurgaon in partnership with Magneti Marelli (a Fiat Group firm).

When the company started its operations in the field of multi-brand servicing in 2008 for entry-level cars, people with luxury cars kept telling him to start it for their products also, Mr Khattar told reporters on the occasion. The company didn't have the competence, so it tied up with Magneti Marelli last year and it is starting it today, he added.

Carnation Auto has a vast business network in the Indian market that comprises of 20 servicing workshops in 13 cities across India. Besides this, the company has initiated the premium car servicing facility named as 'Auto Premio Solutions' at its Gurgaon facility.

Moreover, the Italian firm Magneti Marelli announced its entry into the business of after-market spare parts, in which it will supply the co-branded auto components. The after market division of the company possesses more than 30,000 spare parts across 30 different products.

According to Mr Magneti Marelli chief executive officer of After Market Parts and Services, Dino Maggioni, the company will sell products that are imported from its own facilities as well as sourced from local manufacturers. He added that the company is planning to upgrade them, mainly to stop usage of spurious parts. For that, it will have to train the local people.