Marketing mix adopted by Honda Siel Cars India for its all new City

Honda City is a subcompact car manufactured by the Japanese manufacturer HondaThe first-generation[India] Honda City, codenamed SX8, was based on the EF Civic platform. It was designed for and sold in the South East Asianmarket only. This City is still a subcompact slotting beneath the Honda Civic, but a four-door sedan model instead for developing markets in Asia, and was built in India, Thailand, Malaysia, Indonesia, Philippines and Pakistan. A revised, face-lifted City was released in 2000, and included sports sedan models powered by Honda's 1.5 L VTEC engines.

About Blogger

Christy Sebastian is a B.Tech PGDM Graduate. He is one of the alumni of SCMS-COCHIN[2009] and  Cochin University of Science & Technology [2005]. He had worked as a software Engineer
at Bangalore for two years 2005-2007. He is very much passionate about the Automobiles. His hobbies includes studying about the latest automobiles, their attributes and market performance, driving, Interacting with people,Yoga and Cooking.